Blog Archive : 2011

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be placed on pages that contain relevant keywords or phrases. Why allow content advertising networks to collect the lions ...

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API: Making Bulk Changes

The Problem Your advertiser has just e-mailed to inform you that they have acquired a shorter domain name. They would like you to change all of their ads to redirect to the new, shorter domain name. So, you log in to AdvertPro, go the media listing, filter it by their advertiser account and as you were fearing they have around ...

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API: Security Best Practices

Wait... There's an API? For those of you that missed the announcement back in April, both AdvertPro and AdvertServe now have a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running on top of the API, ...

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Lightbox Ads with jQuery and SimpleModal

Attention! We have a newer and much simpler method for creating lightbox banners than this older article reflects. What is a Lightbox? Typically a lightbox is used to overlay larger versions of photos on top of a page when you click on their smaller counterparts. They are also great for advertising. Using a lightbox you can display your advertisement over ...

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Video Ads with Bits on the Run

Attention! The BitsOnTheRun video hosting service has been discontinued and replaced by JW Player. Since this article was written we now support video ad serving through all VAST 2.0 compliant digital video players. Please see our series of articles covering VAST for more up to date information. What is Bits on the Run? Bits on the Run manages the complete ...

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Using Chains & Priority

What are Chains? Chains provide a way for you to logically group campaigns together and display them in a specific order. Say, for example, that you have the following types of campaigns running in the same zone: Paid campaigns Third-party ad network campaigns In-house campaigns You want to make sure that all of your paid campaigns get the required number ...

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Plagued by clickTAG Issues?

Sound Familiar? How many times have you put a new Flash banner campaign online only to find it is not clickable? Maybe it was clickable when you put it online, but days later you discover it's not tracking clicks because the advertiser embedded their link in the Flash .swf file. Did the advertiser forget to tell you they used clickTag ...

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