AdvertServe Cloud Ad Server Solution

Blog Archive : January 2012

Share of Voice Reports

Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period. ...

Read more »

API: JSON vs XML

API: JSON vs XML

What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a text format that is completely language independent but uses conventions that are familiar to programmers of the C-family ...

Read more »

AdvertPro Version 2.5

AdvertPro Version 2.5

We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. Remember, you'll need to have an up ...

Read more »

Looking for something else? Browse the archives...