Blog Archive : May 2015

AdvertServe Q2/2015 Update

We are pleased to announce that the AdvertServe Q2/2015 update has been deployed! Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. ...

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Per Page Campaign Limits

Per Page Campaign Limits Last year we introduced Consolidated Banner Campaigns and since then our customers have created tons of them. However, placing all of an advertisers banners into a single campaign presented a new challenge. It was no longer possible to restrict the ad server to show only one of those banners on a page at the same time. ...

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Bulk Deletion

Bulk Deletion Cleaning house is never a fun task, but bulk deletion can certainly help make the process go faster. How It Works Bulk deletion functionality is only available for campaigns, media and zones. These are the most common items that you might wish to delete in bulk. Keep in mind that when you delete these items they are placed ...

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Development and Staging Sites

Development and Staging Sites Do you have a development or staging version of your web site for testing? Odds are you put some serious traffic on these types of internal sites without realizing it. This is especially true if you are using automated testing tools that might be difficult or impossible for us to filter out automatically. The Problem It ...

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Campaign Competitors

Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. Nice and easy, yes, but this failed to handle situations where you might ...

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Google Analytics Link Tagging

Google Analytics Most of your advertisers are probably using Google Analytics on their web sites. As a result, they expect to be able to use Google Analytics to see how many visitors they acquire from the banners on your web sites. However, if not done correctly they might not see all of the banner clicks you are sending them. Identifying ...

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Campaign Renewal Reminders

Boost Productivity Do you ever send reminders to your advertisers asking them to renew their campaigns? Then, boy, do we have good news for you. Campaign renewal reminders can be e-mailed to advertisers on a schedule with up to five attempts being made to encourage them to renew their campaigns. Reminders may be sent up to 14 days before or ...

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