AdvertServe Cloud Ad Server Solution

Blog Archive : December 2016

LiveRamp Introduction

LiveRamp Introduction

What is LiveRamp? LiveRamp is a data management platform that connects you with data providers who can provide various data insights about the people in your audience to enable people-based targeting. This makes it possible for publishers to earn higher CPM rates, improve CTR rates and utilize their inventory more efficiently by very precisely targeting premium campaigns to interested visitors. ...

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AdvertServe Q4/2016 Update (Part 2)

AdvertServe Q4/2016 Update (Part 2)

We are pleased to announce that the second part of the AdvertServe Q4/2016 update has been deployed! The first part of our Q4/2016 update was all about video, but this time around we have some exciting new partnerships and integrations to tell you about! LiveRamp Partnership AdvertServe has partnered with LiveRamp to provide advertisers and publishers with access to vast ...

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