Report Overview
Report Criteria
Name: Weather Summary
Start Date: June 1, 2017
Stop Date: June 26, 2017
Report Description
AdvertSERVE This report shows a breakdown of impressions, clicks, and actions organized by weather condition. By looking at this report, you can quickly see how impressions, clicks, and actions were affected by different weather conditions throughout the selected date range.

See the appendix below for definitions of the metrics presented in this report.

Report Graph
Weather Summary
Weather Conditions

Report Spreadsheet
Weather Conditions
Weather Condition
Share
Views
Clicks
CTR
Actions
ACR
Rain43.53%7,877370.47%00.00%
Cloudy21.87%3,9571112.81%00.00%
Unknown14.67%2,6541184.45%00.00%
Sunny11.98%2,169421.94%00.00%
Mist4.96%897283.12%00.00%
Clear1.98%35982.23%00.00%
Thunderstorm1.02%18431.63%00.00%
Average
2,585501.93%00.00%
Total
18,0973471.92%00.00%

Temperature Ranges
Temperature Range
Share
Views
Clicks
CTR
Actions
ACR
60-74F52.99%9,589770.80%00.00%
75-89F18.53%3,353942.80%00.00%
Unknown14.67%2,6541184.45%00.00%
90-104F9.24%1,672362.15%00.00%
45-59F3.88%702192.71%00.00%
Above 105F0.55%9933.03%00.00%
30-44F0.15%2800.00%00.00%
Average
2,585501.93%00.00%
Total
18,0973471.92%00.00%

Humidity Ranges
Humidity Range
Share
Views
Clicks
CTR
Actions
ACR
90-100%29.63%5,362250.47%00.00%
80-89%18.59%3,364351.04%00.00%
Unknown14.67%2,6541184.45%00.00%
70-79%7.98%1,444483.32%00.00%
60-69%6.90%1,248312.48%00.00%
40-49%6.83%1,237322.59%00.00%
50-59%6.14%1,112322.88%00.00%
30-39%4.69%848101.18%00.00%
20-29%3.42%619132.10%00.00%
10-19%1.03%18621.08%00.00%
0-9%0.13%2314.35%00.00%
Average
1,645321.95%00.00%
Total
18,0973471.92%00.00%

Report Definitions

Standard Metrics

  • Share - Represents the share of voice for a given line item, which isderived from dividing its views by the total views.
  • Views - Represents the number of a times a line item was viewed, which isalso known as an impression.
  • Clicks - Represents the number of a times a line item was clicked.
  • CTR - The percentage of views that generated a click, which is derivedfrom dividing the number of clicks by the number of views.
  • Actions - The number of a times a line item generate a post-click action,which may represent a lead or purchase event.
  • ACR - The percentage of clicks that generated an action, which is derivedfrom dividing the number of actions by the number of clicks.

Conversion Metrics

  • Conversions - Represents the total number of post-view and post-click actions that occurred during the measurement period.
  • View-Through Conversions - The total number of conversions that were measured post view.
  • View-Through Percentage - The percentage of conversions that were measured post view, which is derived from dividing the number ofview-through conversions by the number of conversions.
  • Click-Through Conversions - The total number of conversions that were measured post click.
  • Click-Through Percentage - The percentage of conversions that were measured post click, which is derived from dividing the number ofclick-through conversions by the number of conversions.
  • Revenue - The amount of revenue that was generated by conversions if ROI data sharing has been enabled on the S2S or client-sideaction tracking pixel.

Event Metrics

  • Event Count - Represents the total number of events that occurred duringthe measurement period.
  • Triggered Rate - The percentage of views that resulted in an event beingcounted, which is derived from dividing the event count by the total number ofviews.

Interactive Metrics

  • Interactive Views - Views are counted as interactive when a user mousesover a creative for at least 1 second, expands it or clicks on it.
  • Interactive Rate - The percentage of views that were counted asinteractive.
  • Interactive Time - The total amount of interactive time that was observedfor a creative.
  • Average Interactive Time - The average amount of interactive time that wasobserved for a creative, which is derived from dividing the interactive time by thenumber of interactive views.
  • Interactive CTR - The percentage of interactive views that generated a click, which is derivedfrom dividing the number of clicks by the number of interactive views.
  • Expanded Views - Views are counted as expanded when a user expands acreative for at least 1 second.
  • Expanded Rate - The percentage of views that were counted asexpanded.
  • Expanded Time - The total amount of expanded time that was observed for acreative.
  • Average Expanded Time - The average amount of expanded time that wasobserved for a creative, which is derived from dividing the expanded time by thenumber of expanded views.
  • Total Engagements - Engagements are counted each time a user clicks, expands abanner, triggers a custom counter event or starts, pauses, resumes, completes,replays, mutes, unmutes or plays a video fullscreen.
  • Engagement Rate - The ratio of total engagements to served impressions,expressed as a percentage.
  • Unique Engagements - The number of unique views that were counted as engaged.
  • Unique Engagement Rate - The ratio of unique engagements to served impressions,expressed as a percentage.

Inventory Metrics

  • Utilization - The percentage of views that were utilized to serve paid campaigns, which is derived from dividing the number ofpaid views by the total number of views and missed ops.
  • Paid Views - Represents the number of a times a paid campaign was viewed, which is also known as an impression.
  • Paid Clicks - Represents the number of a times a paid campaign was clicked.
  • Paid CTR - The percentage of paid views that generated a click, which is derived from dividing the number ofpaid clicks by the number of paid views.
  • Default Views - Represents the number of a times a default campaign was viewed, which is also known as an impression.
  • Default Clicks - Represents the number of a times a default campaign was clicked.
  • Default CTR - The percentage of default views that generated a click, which is derived from dividing the number ofdefault clicks by the number of default views.
  • Total Views - Represents the combined number of paid views and default views.
  • Total Clicks - Represents the combined number of paid clicks and default clicks.
  • Total CTR - The percentage of total views that generated a click, which is derived from dividing the total number ofclicks by the total number of views.
  • Missed Ops - The number of times a zone was invoked but resulted in no impression, which may be due to any of thefollowing reasons: zone is disabled, defaults are disabled in zone settings, multi-ad units display fewer ads than desired oran unrecoverable error occurs.
  • Blacklist - Represents the number of times a request was rejected due to IP address or User-Agent blacklisting.
  • Robots - Represents the number of times a request was detected as a robot, which results in no impression being counted.
  • Filtered Rate - The percentage of total requests that were blacklisted or filtered as robots, which is derived fromdividing the total number of blacklist and robot requests by the total number of all requests.

Video Metrics

  • Requests - The number of times a video was pre-fetched, which may exceedthe number of views if some requests did not play.
  • Start - The percentage of video requests that resulted in the videostarting to play.
  • First Quartile - The percentage of video requests that resulted in thevideo playing for 25% of its duration.
  • Midpoint - The percentage of video requests that resulted in the videoplaying for 50% of its duration.
  • Third Quartile - The percentage of video requests that resulted in thevideo playing for 75% of its duration.
  • Complete - The percentage of video requests that resulted in the videoplaying for 100% of its duration.
  • Replay - The percentage of video requests that resulted in the videoplaying for a second time.
  • Pause - The percentage of video requests that resulted in the video beingpaused.
  • Resume - The percentage of video requests that resulted in the video beingunpaused.
  • Mute - The percentage of video requests that resulted in the video beingmuted.
  • Unmute - The percentage of video requests that resulted in the video beingunmuted.
  • Fullscreen - The percentage of video requests that resulted in the videobeing played in full screen mode.

Viewability Metrics

  • Viewable Impressions - Viewable impressions are counted when 50% or moreof the creative is viewable for at least 1 second, however, only 30% of the creativeneed be visible if the surface area (width x height) of the creative exceeds 242,500pixels. It should also be noted that viewability cannot be fully measured whencreatives are loaded via IFRAME tags. Thus it is not practical or advisable to basebilling on viewable impressions in an environment where IFRAME tags areutilized.
  • Viewable Rate - The percentage of views that were counted asviewable.
  • Viewable Time - The total amount of viewable time that was observed for acreative.
  • Average Viewable Time - The average amount of viewable time that wasobserved for a creative, which is derived from dividing the viewable time by thenumber of viewable impressions.