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Blog Archive : rich media

Castaway Banners

Castaway Banners

What is a Castaway? Castaways are best utilized for large masthead banners that appear for a limited amount of time and disappear automatically or if a visitor manually closes them. However, they can also be deployed between content in articles. In fact, you can even delay their loading until they appear in the browser viewport by utilizing our new viewability ...

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Smoke Screen Banners

Smoke Screen Banners

What is a Smoke Screen? Smoke Screens are best utilized to display custom-sized banners over top of large images such as screenshots or the content of articles. They appear for a limited amount of time and disappear automatically or if a visitor manually closes them. In fact, you can even delay their loading until they appear in the browser viewport ...

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Magic Banners: Slideshow

Magic Banners: Slideshow

HTML5 Slideshow Banner Creating a HTML5 slideshow sounds like it would be difficult right? Well, it could be if you started coding from scratch. What if I told you that it can be done by simply uploading a few images and choosing a few ready-made effects? Would you really believe it could be done without writing a single line of ...

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Magic Banners: Templates

Magic Banners: Templates

Introducing Magic Banners Unless you have been living under a rock you should know that HTML5 is all the rage these days and rightfully so. Flash had a great run, but it is on the way out. Larger advertisers have already made the switch to HTML5, but for smaller advertisers that are not working with a design agency the change ...

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Pushdown Banners

Pushdown Banners

What is a Pushdown Banner? Pushdown banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 728x90 banner sitting at the top of your site. Now, suppose you hover your mouse over that banner and suddenly it pushes the page downward to reveal a much larger 728x400 banner with additional ...

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Carousel Banners

Carousel Banners

What is a Carousel Banner? Carousel banners are one of the simplest HTML5 banners you can create with AdvertServe, but that was completely intentional. You see, larger advertisers are typically working with a creative design agency to produce sophisticated HTML5 banners. What about your smaller advertisers though? Typically they only have the budget or technical knowledge to produce a few ...

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Flip Banners

Flip Banners

What is a Flip Banner? Flip banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 300x250 banner placed in the right column of your web site. Now, suppose you hover your mouse over that banner and suddenly it does a 3D flip to reveal another image on the back ...

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Shoutbox Banners

Shoutbox Banners

What is a Shoutbox? Shoutboxes are banners that are displayed in a floating layer that adheres itself to bottom right or left corner of the browser window. The major draw is that as a visitor scrolls down your page the shoutbox stays put. This simple technique inherently optimizes viewable impressions because the shoutbox is always above the fold! Live Example ...

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Expandable Banners

Expandable Banners

What is an Expandable Banner? Expandable banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 728x90 banner sitting at the top of your site. Now, suppose you hover your mouse over that banner and suddenly it expands downward to reveal a much larger 728x400 banner with additional details about ...

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HTML5 Banners with BannerFlow

HTML5 Banners with BannerFlow

The HTML5 Headache Developing banners with Flash was easy. Part of the reason for that was that Adobe makes great software that enables designers and developers to build complex animations with relative ease. Then HTML5 showed up to change the game, but it has barely caught on. Why you might ask? Well, the answer is simple: lack of tooling. BannerFlow ...

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Mid/Post-Roll Video Ads

Mid/Post-Roll Video Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Third-Party VAST Wrapper

Third-Party VAST Wrapper

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Pre-Roll Video Ads

Pre-Roll Video Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Wallpaper Ads

Wallpaper Ads

What is a Wallpaper Ad? Many web sites are designed to be displayed at a fixed-width and then center themselves in the browser window. On a desktop computer or a laptop with a high-definition monitor this leaves a lot of empty space on the left and right sides of the page. Wallpaper ads allow you to utilize and monetize that ...

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Page Peel Ads

Page Peel Ads

What is a Page Peel? Consider that you are reading a book or a magazine and you want to mark a page to come back to it later. You would normally use a bookmark, but unfortunately you seem to have misplaced it. Instead you decide to simply fold over the corner of the page. Not only have you marked your ...

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Overlay Banners

Overlay Banners

What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the overlay puts the banner in complete focus, just like a commercial on television and ...

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Lightbox Banners

Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center and therefore inherently optimizes viewable impressions. The web page behind the lightbox is faded out to ensure the ...

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Crawler Banners

Crawler Banners

What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor scrolls down your page the crawler stays put. This simple technique inherently optimizes ...

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