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Blog Archive : targeting

Weather Targeting

Weather Targeting

Introduction If you stop and think about it, weather influences many of the things we do. When we get dressed in the morning it's wise to check the weather. Maybe you really need to go grocery shopping later, but perhaps you'll watch Netflix instead if it's raining. It's not procrastination if we blame it on the lousy weather right? The ...

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LiveRamp Introduction

LiveRamp Introduction

What is LiveRamp? LiveRamp is a data management platform that connects you with data providers who can provide various data insights about the people in your audience to enable people-based targeting. This makes it possible for publishers to earn higher CPM rates, improve CTR rates and utilize their inventory more efficiently by very precisely targeting premium campaigns to interested visitors. ...

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ISP/Organization Targeting

ISP/Organization Targeting

Introduction There can be many reasons why an advertiser might want to target a campaign to visitors based on their ISP or organization name. For example, consider that a broadcasting company only runs their show on cable TV networks. They will only want to show their ads to visitors who use one of the cable companies that are running their ...

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Multilingual Campaigns

Multilingual Campaigns

Serve Ads in Multiple Languages Many advertisers web sites are only published in one language, but those that are available in multiple languages can benefit greatly from serving ads that match the language preferences of their visitors. How Language Targeting Works When you visit a web site, your browser sends an Accept-Language header that describes your language preferences. For example, ...

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Behavioural Retargeting

Behavioural Retargeting

What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic form, retargeting serves ads to people more frequently after they have left an advertiser's website. This is great because it allows ...

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Mobile Targeting

Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a cave for the last few years you have probably heard that there are ...

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Contextual Targeting

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be placed on pages that contain relevant keywords or phrases. Why allow content advertising networks to collect the lions ...

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