AdvertServe Cloud Ad Server Solution

Blog Archive : trafficking

Parent / Child Campaigns

Parent / Child Campaigns

Parent/Child Campaigns The idea with parent/child campaigns is that sometimes a campaign leads to other campaigns being created and they need to be directed by the originating campaign. Very much like the relationship between a parent and their children. Don't worry though, child campaigns always follow the rules set forth by their parent campaign (unless you tell them not to, ...

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Per Page Campaign Limits

Per Page Campaign Limits

Per Page Campaign Limits Last year we introduced Consolidated Banner Campaigns and since then our customers have created tons of them. However, placing all of an advertisers banners into a single campaign presented a new challenge. It was no longer possible to restrict the ad server to show only one of those banners on a page at the same time. ...

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Campaign Competitors

Campaign Competitors

Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. Nice and easy, yes, but this failed to handle situations where you might ...

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Daily Campaign Limits

Daily Campaign Limits

Introducing Daily Limits Since the debut of AdvertServe it has been possible to set a maximum limit on the total number of views, clicks or actions that a campaign should deliver before reaching completion. By introducing daily limits, handling certain types of campaigns becomes a whole lot easier. Daily Campaign Budgets Advertisers may sometimes wish to set a daily budget ...

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Consolidated Banner Campaigns

Consolidated Banner Campaigns

Too Many Campaigns In the past you have always needed to create a campaign for each banner size that an advertiser wishes to run on your web properties. Sure, our campaign copying function eased the pain of this a little bit, but this still left a big problem unsolved. You had to split the number of impressions your advertisers purchased ...

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