We are pleased to announce that the AdvertServe Q1/2014 update has been deployed!
Stay tuned to our blog for the next week or two as we’ll be releasing new tutorials on here as fast as we can write them to get
you up to speed with the new features.
Consolidated Banner Campaigns
Campaigns are now able to contain multiple banner sizes, which simplifies distributing a fixed number of impressions or
clicks between them. For example, you can now create a single campaign that has 728×90, 336×280 and 160×600 banners. Then you
can say that you want the campaign to deliver 200,000 impressions. Those impressions will then be distributed between the
banner sizes on a best-effort basis with respect to inventory availability. This not only saves you time, but can also help
prevent campaigns from coming up short if inventory is too tight for any of the given sizes by allowing the other sizes
to automatically pick up the slack.
Collaborative Fraud Detection and Prevention
We’ve implemented a collaborative blacklist in an effort to put a stop to impression, click and action fraud.
The blacklist contains IP addresses and User-Agents for open proxy servers, server hosting companies,
cloud servers, virtual servers, compromised networks and more. This data comes from many sources.
However, it’s also going to be growing over time through the collaborative efforts of all of our customers.
When AdvertServe detects suspicious click activity, it will inform you to review the click logs and allow
you to approve or delete them.
- If you choose to delete fraudulent clicks the data is sent back to us so we can improve our blacklist.
Those improvements are then immediately shared with all of our customers, so everyone benefits except
the bad guys.
One thing we do want to mention is false positives. If we’re detecting too many clicks as suspicious,
please do reach out to support. While our default
detection rules should work well for most users, every site is different. We may simply need to make some
adjustments for you.
Banner Size Reports
We’ve expanded our reports for banner sizes. You’re now able to generate a banner size report for
advertisers, campaigns, groups, publishers and zones. These additional levels of detail should be quite
informative, especially if you have campaigns or zones
that contain multiple sizes!
S2S Action Tracking Pixels
The URL Action Code Wizard has been more appropriately renamed to the S2S Action Code Wizard,
which makes its intended usage much more clear. You’ll notice we’re now outputting a [uuid] placeholder where
the third-party ad server should insert the UUID they received by passing our %%UUID%% macro through
their serving tags. We’re also resolving the visitors IP address, language and User-Agent on the server-side now,
so it’s no longer necessary for the third-party ad server to pass those values with HTTP headers as has been required
in the past.
We’d love to hear from you. Seriously, don’t hesitate to contact support
if you have questions about any of the new features and improvements.