We are pleased to announce that the AdvertServe Q1/2015 update has been deployed!
Stay tuned to our blog for the next few days as we’ll be releasing new tutorials
on here as fast as we can write them to get you up to speed with the new features.
A/B Testing and Optimization
Savvy advertisers know that getting the right message in front of customers
is key to success. To that end, you create multiple versions of banners
with different calls to action. Then you wait and manually adjust to show
the better performing one more often. Sometimes that then leads to creative
burnout so often times multiple adjustments are needed. This tedious but
important process can now be automated with A/B testing, so you can literally
just set it and forget it!
Improved Campaign Assignments
One thing that’s always drove us nuts when looking at the campaign assignments
for a zone to optimize their chain/priority is that it would include future
campaigns that hadn’t started yet. To solve that problem, we are now breaking
those campaigns out into a separate Upcoming Campaigns list to complement
the existing Active Campaigns and Inactive Campaigns list.
Nobody likes to get blamed for making an incorrect change to a campaign that
they didn’t make. Now, you can prove that it wasn’t you! We’re now tracking
changes to user accounts, campaigns, media, groups, zones and more so you can
view previous revisions of them and see who changed them. To see this in action,
just edit an item and then click the View Change History link that appears
in the shortcuts at the top right side of the page.
Campaign Renewal Reminders
Do you ever send reminders to your advertisers asking them to renew their campaigns?
Then, boy, do we have good news for you. Campaign renewal reminders can now be
e-mailed to advertisers on a schedule with up to 5 attempts being made to encourage them to
renew their campaigns. Reminders may be sent up to 14 days before or 90 days after a
campaign expires and can be disabled at any time on a per campaign basis. You can also attach a file
to the reminder e-mails, so you can include your rate card or media kit.
Google Analytics Linking
We’ve implemented support for Google Analytics Linking. This allows you to define
a custom Traffic Source and Medium in your advertisers account settings.
As a result, your advertisers will be able to more easily identify referral traffic
from their banners if they use Google Analytics as their primary means of tracking.
We’ve added support for Pass-Through Variables to the Code Wizard,
which enables you to pass publisher-side variables into creatives, redirects or
third-party tags by using custom macros that share the same name.
Better E-mail Support
When sending e-mails, AdvertServe now tries to connect to POP3 and SMTP using the
standard ports 110 and 25 but if that fails it will automatically try using ports
465, 587 or 995 with SSL/TLS which is a complicated way of saying that we finally
support secure e-mail authentication.
Multiple Account Contacts
With all of our fancy e-mail features we thought it would be swell if we gave
you the option to add up to 5 additional e-mail contacts to each of your advertiser
and publisher accounts.
Modern HTML Output
Some folks have been wondering if we’d ever update the ad server to output
modern HTML or if we’d leave it using HTML4 into eternity. Well, you can
stop wondering. The ad server is now outputting modern HTML with CSS and
gone are the deprecated HTML4 attributes of days past. May they rest in peace!
We’d love to hear from you. Seriously, don’t hesitate to contact support
if you have questions about any of the new features and improvements.