Consolidated Banner Campaigns

Too Many Campaigns

In the past you have always needed to create a campaign for each banner size that
an advertiser wishes to run on your web properties. Sure, our campaign copying
function eased the pain of this a little bit, but this still left a big problem
unsolved. You had to split the number of impressions your advertisers purchased
up between each of those campaigns. That sounds easy enough, but in practice
different banner sizes have more available inventory than others and some may
even be oversold at certain times.

The Solution

To address this long-standing problem we have made it possible to consolidate
multiple banner sizes into a single campaign.

For example, you can now create a single campaign that contains 728×90, 336×280
and 160×600 banners and set that campaign to deliver a total of 500,000 impressions.
Those impressions will then be distributed between the banner sizes on a best-effort
basis with respect to inventory availability. This will prevent campaigns from
coming up short if inventory is too tight or oversold for any of the given sizes
by allowing the other sizes to automatically pick up the slack!

Making a Consolidated Campaign

I am going to assume that you already have 728×90 and 336×280 media and zones
set up. This example is only going to focus on creating the campaign. I will also
highlight what is different from the way this process used to work.

  1. Go to Campaigns and click on Create New Campaign to get started.
  2. The first thing you will need to do is give your campaign a Name and select
    an Advertiser and the type of the campaign will be set to banner by default,
    so leave that unchanged.
    New Campaign: Name, Advertiser and Type
  3. Next if you scroll down to Media Assignments you will see all of the
    active banners belonging to the selected advertiser. You can use the instant
    search to find the desired media. Some good advice here is to make sure to
    include the banner size (i.e. 728×90) in the names of your media so that you
    can search by size.
    New Campaign: Available Media
  4. Anyway, go ahead and select a 728×90 banner and a 336×280 banner from the list
    of available media.
    New Campaign: Selected Banners
  5. Once you have selected some media you will see that the Zone Assignments
    box is automatically filled with zones matching the size(s) of those media, so
    you can be sure that you are assigning your campaigns to the appropriately sized
    zones.
    New Campaign: Available Zones
  6. Finally, after you have selected some zones you can go ahead and press the
    Create Campaign button.

Once your campaign is created, the campaign overview will now show you all of
the media sizes that the campaign contains as you can see in the following example.

Campaign Overview: Multiple Sizes

Similarly the campaign listing also shows all of the media sizes that the campaign
contains and you can filter/search by any of those sizes as well.

Campaign Listing: Multiple Sizes

You will notice some other places in the control panel where we show you the
campaign, media or zone sizes that we did not previously show them to make the
size relationships more clear.

Final Thoughts

We hope that you find this option to consolidate campaigns will both save you
time and help to ensure that you meet the impression goals of more campaigns on
time. Keep in mind that you can still create individual campaigns for each
banner size. In fact, something to consider is that if you price impressions or
clicks differently for each banner size that will still require separate campaigns
for each banner size. All impressions or clicks must be sold at a consolidated
rate in order to take advantage of consolidated campaigns. Of course, that is
always something you can change in your sales process now that you have the
option of selling consolidated campaigns to your advertisers.

Start Your Free Trial

Interested in giving AdvertServe a spin? Check out our demo page take a look at our interface and get an overview of the ad management process. When you’re ready, sign up for your free 30 day trial¬†