Development and Staging Sites

Advertserve Updates

Development and Staging Sites

Do you have a development or staging version of your web site for testing? Odds
are you put some serious traffic on these types of internal sites without realizing it.
This is especially true if you are using automated testing tools that might be
difficult or impossible for us to filter out automatically.

The Problem

It should go without saying, but the problem that arises here is the simple fact
that your advertisers are not paying you to look at their ads.

The Solution

Solving this problem will require you to filter traffic from your development and
staging sites out of your ad reports. Let us assume that you have a development
site at and a staging site at
and you wish to filter them. It only takes a few simple steps to accomplish this.

  1. Log in to your AdvertServe control panel
  2. Click on the Settings icon in the main toolbar
  3. Then click on the Basic > Server link in the left navigation menu
  4. Scroll down to the Filtering section
  5. Look for the Development/Staging Web Sites box and enter your URLs
    one per line as shown in the following screen shot
    Development/Staging Web Sites
  6. Finally make sure to press Save Changes at the bottom of the page

Once those filtering settings are in place the impressions and clicks you generate
on your development and staging sites will no longer be counted or show in up your
ad reports.

Multiple Protocols

Do not worry if your development or staging site uses both https:// and https://
as the ad server will automatically filter out both protocols without the need
to enter two separate filtering rules.

Filtering Sub Directories

Hosting your development or staging site in a sub directory instead of on its own
domain? No problem. Simply enter
and any pages under that sub directory will be filtered.

Live Site Filtering

What about internal traffic on your live web site though? That is possible to filter too if you have a
static IP address. If you are in an office building or use a cable modem at
home it is likely that you meet that requirement. Simply enter your IP address
in the IP Addresses box to the left of where you entered your development
or staging site. Again, if you need to enter multiple IP addresses they should be
entered one per line in the box. Wildcards in the form of 192.168.1.[128-255] may
also be used to match ranges.

Not sure what your IP address is? Simply head on over to
to find it.

Closing Thoughts

Hopefully you will find this new site filtering functionality to be simpler to implement
and maintain than filtering by IP addresses. Have questions? Leave your comments below!

Start Your Free Trial

Interested in giving AdvertServe a spin? Check out our demo page take a look at our interface and get an overview of the ad management process. When you’re ready, sign up for your free 30 day trial¬†

Great Server, Better Support!

AdvertServe provides world class support and allows all the functionality of the top adservers in the market. We have used and do work within many of the largest servers on the market, and advertserve easily holds its own.

Bill W.