What is a Wallpaper Ad?

Many web sites are designed to be displayed at a fixed-width and then center themselves in the browser window.
On a desktop computer or a laptop with a high-definition monitor this leaves a lot of empty space on the left
and right sides of the page. Wallpaper ads allow you to utilize and monetize that otherwise empty space.
In fact, if you are familiar with how background images appear behind a page that’s essentially how wallpaper
ads work too.

Live Example

They say a picture is worth a thousand words, but I’ll do you one better with a
live example — take note that wallpaper ads
only work on desktop and laptop computers, so you won’t see the example if you happen to be using a mobile phone
or tablet.

Big Space = Effective

What makes wallpaper ads really compelling for advertisers is that they are quite large. For example,
a site that is 960 pixels wide leaves a 480×1080 space on each side of the page on a 1920×1080 monitor. That is
a lot of creative real estate to utilize in delivering an effective message! In fact, you can give advertisers even
more space with a pushdown wallpaper (sometimes called a wallpaper surround) that allows the wallpaper
to show a strip across the top of your page as well.

Increase Brand Awareness

The other thing is that wallpaper ads can actually be made sticky. As a visitor scrolls down the page the
wallpaper ad remains fixed in place. This is really great for increasing brand awareness, something very
important to brand advertisers. In fact, wallpaper ads can be made part of a roadblock so that they can
be shown in tandem with
banners,
lightbox ads,
full page overlays or
text ads
from the same campaign to further reinforce brand awareness.

Creating a Wallpaper

Surely it must be difficult to create one of these wallpaper ads? Nope, it’s definitely not. Advertisers are
already familiar with creating graphic ads in JPG, GIF or PNG formats. All that’s required for them to run a
wallpaper ad is to create such images in 1920×1050, 1600×1050, 1440×900, 1366×768 and 1280×800 resolutions.

Creating the wallpaper media with AdvertServe and deploying it on your web site is just as easy and no more
difficult than working with a standard 300×250 or 728×90 graphic banner — the only difference is that you
have multiple graphics to upload instead of just one.

  1. Go to Media and create a new Wallpaper media. You will be asked to upload
    each of the images and also to provide a Redirect URL. If the wallpaper happens to be a pushdown you
    can specify how many pixels you want to push the page down as well. Lastly you can choose whether you want
    the wallpaper to be sticky or scroll with your page.
  2. You’ll obviously want to set up a zone with multiple campaigns/media on your live web site,
    but for the purpose of this example we’ll skip those extra steps.
  3. Go to the Code Wizard and click on Wallpaper Code > HTML in the navigation menu
    on the left side of the screen.
  4. Select your Media and optionally a Publisher if that’s applicable.
  5. Press the Generate Code button

Once you have the generated code, simply copy and paste it into the bottom of your web page near
the </body> tag.

Final Thoughts

This might be obvious, but because the wallpaper always appears above the fold it yields 100% viewable impressions.
It’s also important to point out that wallpapers can be added to most web site without having to make any changes to
the layout of your content. Couple all of this with high average click-through rates and you’ve got a real winner
that can generate premium earnings!