How to Create a Video Ad in AdvertServe

How to Create a Video Ad in AdvertServe

AdvertServe's powerful video options are one of the most common reasons publishers choose the platform as their ad server over platforms like Google DFP. Video ads allow you to deliver longer, more compelling content to your viewers, and often can...

Ad Server API: Making Bulk Changes

Ad Server API: Making Bulk Changes

The Problem Your advertiser has just e-mailed to inform you that they have acquired a shorter domain name. They would like you to change all of their ads to redirect to the new, shorter domain name. So, you log in to AdvertServe, go the media...

Targeting Ad Campaigns by Language

Targeting Ad Campaigns by Language

How to run Multilingual Ad Campaigns Many advertiser's web sites are only published in one language, but those that are available in multiple languages can benefit greatly from serving ads that match the language preferences of their visitors. How...

Ad Server API: JSON vs XML

Ad Server API: JSON vs XML

What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a...

How to Create a White Label Ad Server

How to Create a White Label Ad Server

Sometimes, you might find a need to serve your ads from your own custom domain, and from a dashboard with your own unique company branding. Creating a white label ad server is easy with AdvertServe, and can be useful when you don't want clients or...

Increase Your Advertiser’s ROI Through Retargeting

Increase Your Advertiser’s ROI Through Retargeting

What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic...

Testing Ad Server Zone Codes

Testing Ad Server Zone Codes

Sometimes, when looking to try out a new ad server or experimenting with a new creative design option, you might want to see what the creative looks like live without actually installing it on your website. This might be because of the technical...

Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner...

Crawler Banners

What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that...

AdvertPro Version 3.0

We are pleased to announce that AdvertPro version 3.0 has been released! AdvertServe users have already been upgraded -- please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by...

What’s in a DMA?

What's in a DMA? I get asked a lot about what cities a given DMA (designated marketing area) encompasses. Sometimes a DMA covers a large area and others it covers a small, highly populated area. There's no real rule that says a DMA will hit a...