AdvertPro Free Trial

Free 30-Day Trial It has always been possible to sign up for a demo to quickly take AdvertPro for a spin. However, that has always left a lot to be desired for users wanting to do some private testing in their own environment. That all changes...

Flash 10 + AS3 clickTAG

Enter ActionScript 3.0 Flash 10 has been out for a while now, however, up until now there have not been any good tutorials showing you how to use ActionScript 3.0 to create a clickTAG. All of the tutorials still use ActionScript 2.0 and you might...

AdvertPro Version 2.5 Updated

We are pleased to announce that AdvertPro version 2.5 has been updated! Read on to find out more about new features, improvements and bug fixes. To obtain the update: visit our download site if you plan to install it yourself or request an update...

Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless...

Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad...

AdvertPro Version 2.5

We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update...

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money...

Ad Server API: Security Best Practices

Ad Server API: Security Best Practices

AdvertServe offers all its users a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running on top of the API, which...

Video Ads with Bits on the Run

Attention! The BitsOnTheRun video hosting service has been discontinued and replaced by JW Player. Since this article was written we now support video ad serving through all VAST 2.0 compliant digital video players. Please see our series of...

Using Chains & Priority

What are Chains? Chains provide a way for you to logically group campaigns together and display them in a specific order. Say, for example, that you have the following types of campaigns running in the same zone: Paid campaigns Third-party ad...

Plagued by clickTAG Issues?

Sound Familiar? How many times have you put a new Flash banner campaign online only to find it is not clickable? Maybe it was clickable when you put it online, but days later you discover it's not tracking clicks because the advertiser embedded...

Daily Campaign Limits

Introducing Daily Limits Since the debut of AdvertServe it has been possible to set a maximum limit on the total number of views, clicks or actions that a campaign should deliver before reaching completion. By introducing daily limits, handling...

Hiding Responsive Ads

What is Responsive Design? This article is a continuation of my previous Responsive Ads article. If you are not already familiar with responsive web design you may want to go back and give the original article a read before continuing with this...

Click Fraud Detection and Prevention

What is Click Fraud? There are many possible causes and sources of fraudulent clicks. In most cases they're not actually performed by humans. Sure, you might have bitter competitors clicking on each others ads here and there, but computer generated...

AdvertServe Q1/2014 Update

We are pleased to announce that the AdvertServe Q1/2014 update has been deployed! Stay tuned to our blog for the next week or two as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features....

Testing Geographic Ads

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? You might even have spent hours trying...

Video Companion Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear...