Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be...

Testing Geographic Ads

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? You might even have spent hours trying to find a free...

AdvertServe Geo Testing

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? It might take days for them to get back to you. You might...

A/B Testing and Optimization

Why A/B Testing? The usage of A/B testing in marketing has been around for many years. It’s basic premise is that you create multiple versions of creatives with different art work and/or variations on your call to action. Then you run them all for an initial...

Google Analytics Link Tagging

Google Analytics Most of your advertisers are probably using Google Analytics on their web sites. As a result, they expect to be able to use Google Analytics to see how many visitors they acquire from the banners on your web sites. However, if not done correctly they...