Ad Server API: JSON vs XML

Ad Server API: JSON vs XML

What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a text format that is...

AdvertPro Free Trial

Free 30-Day Trial It has always been possible to sign up for a demo to quickly take AdvertPro for a spin. However, that has always left a lot to be desired for users wanting to do some private testing in their own environment. That all changes today. We are pleased to...

Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center...

Crawler Banners

What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor...

AdvertPro Version 3.0

We are pleased to announce that AdvertPro version 3.0 has been released! AdvertServe users have already been upgraded — please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by visiting our...

What’s in a DMA?

What’s in a DMA? I get asked a lot about what cities a given DMA (designated marketing area) encompasses. Sometimes a DMA covers a large area and others it covers a small, highly populated area. There’s no real rule that says a DMA will hit a 50-mile...