Banner Ad Strategy, Selling Ads, Website Monetization
A self-serve ad server is a type of ad server where your customer can log in and place ads on their own. Since the purpose of an ad server is to effectively place and track advertisements on a website or ad network, making your server self-serve basically allows your...
Ad Servers, Selling Ads, Website Monetization
When creating your setting up an ad server on your site for the first time, there are a few considerations to take into When you’re first planning your direct ad sale strategy on your website, there are a few key considerations to take into account. An ad server...
Getting Started, Selling Ads, Website Monetization
Once you’ve set the price for the various ads and ad packages on your site, it’s time to actually get paid. Your website monetization strategy will heavily depend no just on the ads and ad packages you create, but also on when you get paid. There are...
Getting Started, Selling Ads
Running ads on your website is a great source of passive income. All you have to do is connect with an ad server and display their content on your website. That sounds great, right? But with generic advertising platforms it can be tricky to control what type of...
Getting Started, Selling Ads
I hate sales. I hate vying for people’s attention. Asking for things and facing potential rejection. Trying to shove things down people’s throats. That’s a specific stereotype of the sales process, one that is all too common. The first image that...
Ad Servers, Getting Started, Selling Ads, Website Monetization
Before we discuss the benefits of using an ad server, its’ important to understand what an ad server actually is. An ad server is the technology that places ads on a website. When you’re scrolling down an article and you see an ad in the middle of the...
