Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center...

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be...

Video Ads with Bits on the Run

Attention! The BitsOnTheRun video hosting service has been discontinued and replaced by JW Player. Since this article was written we now support video ad serving through all VAST 2.0 compliant digital video players. Please see our series of articles covering VAST for...

Video Companion Ads

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...

Mid/Post-Roll Video Ads

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...