Version 5.0
AdvertServe User Manual :: v5.0

Reports :: Inventory API Module

Modules

Advertiser

Description

Allows you to generate an advertiser inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/advertiser

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • a.id
  • a.name
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/advertiser?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/advertiser" startdate="2016-07-19" stopdate="2016-07-19" type="advertiser">
  <criteria>
    <param name="Name" value="Inventory :: Advertiser Default Summary"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by advertiser.  By looking at this report, you can quickly see how many paid and default impressions and clicks you have delivered for advertisers throughout the selected date range.</description>
  <content>
    <section id="advertiser" name="Inventory :: Advertiser Default Summary">
      <fields>
        <field id="a.id" name="ID" format="number"/>
        <field id="a.name" name="Advertiser" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="a.id" value="1"/>
          <column id="a.name" value="Renegade Internet"/>
          <column id="paid_views" value="37"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="37"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="a.id" value="3"/>
          <column id="a.name" value="American Express"/>
          <column id="paid_views" value="3"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="33.33%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="3"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="33.33%"/>
        </row>
      </data>
      <averages>
        <average id="a.id" value="n/a"/>
        <average id="a.name" value="n/a"/>
        <average id="paid_views" value="20"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="5.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="20"/>
        <average id="total_clicks" value="1"/>
        <average id="total_ctr" value="5.00%"/>
      </averages>
      <totals>
        <total id="a.id" value="n/a"/>
        <total id="a.name" value="n/a"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="40"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="2.50%"/>
      </totals>
    </section>
  </content>
</report>

Campaign

Description

Allows you to generate a campaign inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/campaign

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • c.id
  • c.name
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/campaign?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/campaign" startdate="2016-07-19" stopdate="2016-07-19" type="campaign">
  <criteria>
    <param name="Name" value="Inventory :: Campaign Default Summary"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by campaign.  By looking at this report, you can quickly see how many paid and default impressions and clicks you have delivered for campaigns throughout the selected date range.</description>
  <content>
    <section id="campaign" name="Inventory :: Campaign Default Summary">
      <fields>
        <field id="c.id" name="ID" format="number"/>
        <field id="c.name" name="Campaign" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="c.id" value="27"/>
          <column id="c.name" value="Best Fit 300x250 #1"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="29"/>
          <column id="c.name" value="Best Fit 300x250 #3"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="28"/>
          <column id="c.name" value="Best Fit 300x250 #2"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="56"/>
          <column id="c.name" value="American Express Multiple Sizes"/>
          <column id="paid_views" value="1"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="100.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="1"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="100.00%"/>
        </row>
      </data>
      <averages>
        <average id="c.id" value="n/a"/>
        <average id="c.name" value="n/a"/>
        <average id="paid_views" value="2"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="2"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="c.id" value="n/a"/>
        <total id="c.name" value="n/a"/>
        <total id="paid_views" value="7"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="14.29%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="7"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="14.29%"/>
      </totals>
    </section>
  </content>
</report>

Daily

Description

Allows you to generate a daily inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/daily

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNodate Must be a String equal to one of the following values:
  • date
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
sortDirectionStringNoASC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/daily?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/daily" startdate="2016-07-19" stopdate="2016-07-19" type="daily">
  <criteria>
    <param name="Name" value="Inventory :: Daily Inventory Utilization"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by day.  By looking at this report, you can quickly see your daily inventory utilization throughout the selected date range.</description>
  <content>
    <section id="daily" name="Inventory :: Daily Inventory Utilization">
      <fields>
        <field id="date" name="Date" format="date"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="date" value="2016-07-19"/>
          <column id="utilization" value="62.50%"/>
          <column id="paid_views" value="40"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="2.50%"/>
          <column id="default_views" value="24"/>
          <column id="default_clicks" value="8"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="64"/>
          <column id="total_clicks" value="9"/>
          <column id="total_ctr" value="14.06%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="date" value="n/a"/>
        <average id="utilization" value="62.50%"/>
        <average id="paid_views" value="40"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="2.50%"/>
        <average id="default_views" value="24"/>
        <average id="default_clicks" value="8"/>
        <average id="default_ctr" value="33.33%"/>
        <average id="total_views" value="64"/>
        <average id="total_clicks" value="9"/>
        <average id="total_ctr" value="14.06%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="date" value="n/a"/>
        <total id="utilization" value="62.50%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="24"/>
        <total id="default_clicks" value="8"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="64"/>
        <total id="total_clicks" value="9"/>
        <total id="total_ctr" value="14.06%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>

Hourly

Description

Allows you to generate an hourly inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/hourly

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNohour Must be a String equal to one of the following values:
  • hour
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
sortDirectionStringNoASC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/hourly?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/hourly" startdate="2016-07-19" stopdate="2016-07-19" type="hourly">
  <criteria>
    <param name="Name" value="Inventory :: Hourly Inventory Utilization"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by hour.  By looking at this report, you can quickly see your hourly inventory utilization throughout the selected date range.</description>
  <content>
    <section id="hourly" name="Inventory :: Hourly Inventory Utilization">
      <fields>
        <field id="hour" name="Hour" format="none"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="hour" value="12:00 - 12:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="01:00 - 01:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="02:00 - 02:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="03:00 - 03:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="04:00 - 04:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="05:00 - 05:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="06:00 - 06:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="07:00 - 07:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="08:00 - 08:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="09:00 - 09:59 AM"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="32"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="32"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="10:00 - 10:59 AM"/>
          <column id="utilization" value="25.00%"/>
          <column id="paid_views" value="8"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="12.50%"/>
          <column id="default_views" value="24"/>
          <column id="default_clicks" value="8"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="32"/>
          <column id="total_clicks" value="9"/>
          <column id="total_ctr" value="28.12%"/>
        </row>
        <row>
          <column id="hour" value="11:00 - 11:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="12:00 - 12:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="01:00 - 01:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="02:00 - 02:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="03:00 - 03:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="04:00 - 04:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="05:00 - 05:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="06:00 - 06:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="07:00 - 07:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="08:00 - 08:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="09:00 - 09:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="10:00 - 10:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="11:00 - 11:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="hour" value="n/a"/>
        <average id="utilization" value="66.67%"/>
        <average id="paid_views" value="2"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="1"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="3"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="hour" value="n/a"/>
        <total id="utilization" value="62.50%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="24"/>
        <total id="default_clicks" value="8"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="64"/>
        <total id="total_clicks" value="9"/>
        <total id="total_ctr" value="14.06%"/>
      </totals>
    </section>
  </content>
</report>

Media

Description

Allows you to generate a media inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/media

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • m.id
  • m.name
  • default_views
  • default_clicks
  • default_ctr
  • paid_views
  • paid_clicks
  • paid_ctr
  • total_views
  • total_clicks
  • total_ctr
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/media?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/media" startdate="2016-07-19" stopdate="2016-07-19" type="media">
  <criteria>
    <param name="Name" value="Inventory :: Media Default Summary"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by media.  By looking at this report, you can quickly see how many paid and default impressions and clicks you have delivered for media throughout the selected date range.</description>
  <content>
    <section id="media" name="Inventory :: Media Default Summary">
      <fields>
        <field id="m.id" name="ID" format="number"/>
        <field id="m.name" name="Media" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="m.id" value="277"/>
          <column id="m.name" value="AJAX Graphic Standard"/>
          <column id="paid_views" value="15"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="15"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="279"/>
          <column id="m.name" value="AJAX Graphic HTML"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="193"/>
          <column id="m.name" value="Ford Pushdown"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="278"/>
          <column id="m.name" value="AJAX Graphic Text Link"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="45"/>
          <column id="m.name" value="Best Fit 300x250 #1"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="47"/>
          <column id="m.name" value="Best Fit 300x250 #3"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="46"/>
          <column id="m.name" value="Best Fit 300x250 #2"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="93"/>
          <column id="m.name" value="American Express 300x250"/>
          <column id="paid_views" value="1"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="100.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="1"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="100.00%"/>
        </row>
      </data>
      <averages>
        <average id="m.id" value="n/a"/>
        <average id="m.name" value="n/a"/>
        <average id="paid_views" value="5"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="5"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="m.id" value="n/a"/>
        <total id="m.name" value="n/a"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="40"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="2.50%"/>
      </totals>
    </section>
  </content>
</report>

Publisher

Description

Allows you to generate a publisher inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/publisher

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • p.id
  • p.name
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/publisher?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/publisher" startdate="2016-07-01" stopdate="2016-07-19" type="publisher">
  <criteria>
    <param name="Name" value="Inventory :: Publisher Inventory Utilization"/>
    <param name="Start Date" value="July 1, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by publisher.  By looking at this report, you can quickly see your inventory utilization by publishers throughout the selected date range.</description>
  <content>
    <section id="publisher" name="Inventory :: Publisher Inventory Utilization">
      <fields>
        <field id="p.id" name="ID" format="number"/>
        <field id="p.name" name="Publisher" format="none"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="p.id" value="12"/>
          <column id="p.name" value="Business and Technology"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="101"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="101"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
        <row>
          <column id="p.id" value="13"/>
          <column id="p.name" value="Health and Fitness"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="62"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="62"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="p.id" value="n/a"/>
        <average id="p.name" value="n/a"/>
        <average id="utilization" value="100.00%"/>
        <average id="paid_views" value="82"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="82"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="p.id" value="n/a"/>
        <total id="p.name" value="n/a"/>
        <total id="utilization" value="100.00%"/>
        <total id="paid_views" value="163"/>
        <total id="paid_clicks" value="0"/>
        <total id="paid_ctr" value="0.00%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="163"/>
        <total id="total_clicks" value="0"/>
        <total id="total_ctr" value="0.00%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>

Size

Description

Allows you to generate a size inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/size

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • sz.id
  • sz.name
  • sz.width
  • sz.height
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/size?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/size" startdate="2016-07-19" stopdate="2016-07-19" type="size">
  <criteria>
    <param name="Name" value="Inventory :: Size Inventory Utilization"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by size.  By looking at this report, you can quickly see your inventory utilization by size throughout the selected date range.</description>
  <content>
    <section id="size" name="Inventory :: Size Inventory Utilization">
      <fields>
        <field id="sz.id" name="ID" format="number"/>
        <field id="sz.name" name="Size" format="none"/>
        <field id="sz.width" name="Width" format="number"/>
        <field id="sz.height" name="Height" format="number"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="sz.id" value="8"/>
          <column id="sz.name" value="Medium Rectangle"/>
          <column id="sz.width" value="300"/>
          <column id="sz.height" value="250"/>
          <column id="utilization" value="91.89%"/>
          <column id="paid_views" value="34"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="2.94%"/>
          <column id="default_views" value="3"/>
          <column id="default_clicks" value="1"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="37"/>
          <column id="total_clicks" value="2"/>
          <column id="total_ctr" value="5.41%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
        <row>
          <column id="sz.id" value="19"/>
          <column id="sz.name" value="Jumbo Banner"/>
          <column id="sz.width" value="728"/>
          <column id="sz.height" value="90"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="sz.id" value="n/a"/>
        <average id="sz.name" value="n/a"/>
        <average id="sz.width" value="n/a"/>
        <average id="sz.height" value="n/a"/>
        <average id="utilization" value="90.91%"/>
        <average id="paid_views" value="20"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="5.00%"/>
        <average id="default_views" value="2"/>
        <average id="default_clicks" value="1"/>
        <average id="default_ctr" value="50.00%"/>
        <average id="total_views" value="22"/>
        <average id="total_clicks" value="1"/>
        <average id="total_ctr" value="4.55%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="sz.id" value="n/a"/>
        <total id="sz.name" value="n/a"/>
        <total id="sz.width" value="n/a"/>
        <total id="sz.height" value="n/a"/>
        <total id="utilization" value="93.02%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="3"/>
        <total id="default_clicks" value="1"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="43"/>
        <total id="total_clicks" value="2"/>
        <total id="total_ctr" value="4.65%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>

Video

Description

Allows you to generate a video inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/video

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • z.id
  • z.name
  • utilization
  • requests
  • paid_views
  • default_views
  • total_views
  • start_events
  • start
  • first_quartile_events
  • first_quartile
  • midpoint_events
  • midpoint
  • third_quartile_events
  • third_quartile
  • complete_events
  • complete
  • mute_events
  • mute
  • unmute_events
  • unmute
  • pause_events
  • pause
  • resume_events
  • resume
  • replay_events
  • replay
  • stop_events
  • stop
  • fullscreen_events
  • fullscreen
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/video?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/video" startdate="2016-01-01" stopdate="2016-07-19" type="video">
  <criteria>
    <param name="Name" value="Inventory :: Video Inventory Utilization"/>
    <param name="Start Date" value="January 1, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by video.  By looking at this report, you can quickly see your video inventory utilization throughout the selected date range.</description>
  <content>
    <section id="video" name="Inventory :: Video Inventory Utilization">
      <fields>
        <field id="z.id" name="ID" format="number"/>
        <field id="z.name" name="Zone" format="none"/>
        <field id="paid_views" name="Utilization" format="percentage"/>
        <field id="utilization" name="Requests" format="number"/>
        <field id="requests" name="Paid Views" format="number"/>
        <field id="requests" name="Default Views" format="number"/>
        <field id="requests" name="Total Views" format="number"/>
        <field id="paid_views" name="Start Events" format="number"/>
        <field id="default_views" name="Start" format="percentage"/>
        <field id="total_views" name="First Quartile Events" format="number"/>
        <field id="start_events" name="First Quartile" format="percentage"/>
        <field id="start" name="Midpoint Events" format="number"/>
        <field id="first_quartile_events" name="Midpoint" format="percentage"/>
        <field id="first_quartile" name="Third Quartile Events" format="number"/>
        <field id="midpoint_events" name="Third Quartile" format="percentage"/>
        <field id="midpoint" name="Complete Events" format="number"/>
        <field id="third_quartile_events" name="Complete" format="percentage"/>
        <field id="third_quartile" name="Mute Events" format="number"/>
        <field id="complete_events" name="Mute" format="percentage"/>
        <field id="complete" name="Unmute Events" format="number"/>
        <field id="mute_events" name="Unmute" format="percentage"/>
        <field id="mute" name="Pause Events" format="number"/>
        <field id="unmute_events" name="Pause" format="percentage"/>
        <field id="unmute" name="Resume Events" format="number"/>
        <field id="pause_events" name="Resume" format="percentage"/>
        <field id="pause" name="Replay Events" format="number"/>
        <field id="resume_events" name="Replay" format="percentage"/>
        <field id="resume" name="Stop Events" format="number"/>
        <field id="replay_events" name="Stop" format="percentage"/>
        <field id="replay" name="Fullscreen Events" format="number"/>
        <field id="stop_events" name="Fullscreen" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="z.id" value="86"/>
          <column id="z.name" value="Video Default Test"/>
          <column id="paid_views" value="50.00%"/>
          <column id="utilization" value="5"/>
          <column id="requests" value="1"/>
          <column id="requests" value="1"/>
          <column id="requests" value="2"/>
          <column id="paid_views" value="2"/>
          <column id="default_views" value="100.00%"/>
          <column id="total_views" value="2"/>
          <column id="start_events" value="100.00%"/>
          <column id="start" value="2"/>
          <column id="first_quartile_events" value="100.00%"/>
          <column id="first_quartile" value="2"/>
          <column id="midpoint_events" value="100.00%"/>
          <column id="midpoint" value="2"/>
          <column id="third_quartile_events" value="100.00%"/>
          <column id="third_quartile" value="0"/>
          <column id="complete_events" value="0.00%"/>
          <column id="complete" value="0"/>
          <column id="mute_events" value="0.00%"/>
          <column id="mute" value="0"/>
          <column id="unmute_events" value="0.00%"/>
          <column id="unmute" value="0"/>
          <column id="pause_events" value="0.00%"/>
          <column id="pause" value="0"/>
          <column id="resume_events" value="0.00%"/>
          <column id="resume" value="0"/>
          <column id="replay_events" value="0.00%"/>
          <column id="replay" value="0"/>
          <column id="stop_events" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="z.id" value="n/a"/>
        <average id="z.name" value="n/a"/>
        <average id="paid_views" value="50.00%"/>
        <average id="utilization" value="5"/>
        <average id="requests" value="1"/>
        <average id="requests" value="1"/>
        <average id="requests" value="2"/>
        <average id="paid_views" value="2"/>
        <average id="default_views" value="100.00%"/>
        <average id="total_views" value="2"/>
        <average id="start_events" value="100.00%"/>
        <average id="start" value="2"/>
        <average id="first_quartile_events" value="100.00%"/>
        <average id="first_quartile" value="2"/>
        <average id="midpoint_events" value="100.00%"/>
        <average id="midpoint" value="2"/>
        <average id="third_quartile_events" value="100.00%"/>
        <average id="third_quartile" value="0"/>
        <average id="complete_events" value="0.00%"/>
        <average id="complete" value="0"/>
        <average id="mute_events" value="0.00%"/>
        <average id="mute" value="0"/>
        <average id="unmute_events" value="0.00%"/>
        <average id="unmute" value="0"/>
        <average id="pause_events" value="0.00%"/>
        <average id="pause" value="0"/>
        <average id="resume_events" value="0.00%"/>
        <average id="resume" value="0"/>
        <average id="replay_events" value="0.00%"/>
        <average id="replay" value="0"/>
        <average id="stop_events" value="0.00%"/>
      </averages>
      <totals>
        <total id="z.id" value="n/a"/>
        <total id="z.name" value="n/a"/>
        <total id="paid_views" value="50.00%"/>
        <total id="utilization" value="5"/>
        <total id="requests" value="1"/>
        <total id="requests" value="1"/>
        <total id="requests" value="2"/>
        <total id="paid_views" value="2"/>
        <total id="default_views" value="100.00%"/>
        <total id="total_views" value="2"/>
        <total id="start_events" value="100.00%"/>
        <total id="start" value="2"/>
        <total id="first_quartile_events" value="100.00%"/>
        <total id="first_quartile" value="2"/>
        <total id="midpoint_events" value="100.00%"/>
        <total id="midpoint" value="2"/>
        <total id="third_quartile_events" value="100.00%"/>
        <total id="third_quartile" value="0"/>
        <total id="complete_events" value="0.00%"/>
        <total id="complete" value="0"/>
        <total id="mute_events" value="0.00%"/>
        <total id="mute" value="0"/>
        <total id="unmute_events" value="0.00%"/>
        <total id="unmute" value="0"/>
        <total id="pause_events" value="0.00%"/>
        <total id="pause" value="0"/>
        <total id="resume_events" value="0.00%"/>
        <total id="resume" value="0"/>
        <total id="replay_events" value="0.00%"/>
        <total id="replay" value="0"/>
        <total id="stop_events" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>

Zone

Description

Allows you to generate a zone inventory report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/zone

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
orderByStringNototal_views Must be a String equal to one of the following values:
  • z.id
  • z.name
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
sortDirectionStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/zone?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/zone" startdate="2016-07-19" stopdate="2016-07-19" type="zone">
  <criteria>
    <param name="Name" value="Inventory :: Zone Inventory Utilization"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a breakdown of paid and default impressions and clicks organized by zone.  By looking at this report, you can quickly see your inventory utilization by zone throughout the selected date range.</description>
  <content>
    <section id="zone" name="Inventory :: Zone Inventory Utilization">
      <fields>
        <field id="z.id" name="ID" format="number"/>
        <field id="z.name" name="Zone" format="none"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="z.id" value="93"/>
          <column id="z.name" value="Empty Zone"/>
          <column id="utilization" value="36.84%"/>
          <column id="paid_views" value="7"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="14.29%"/>
          <column id="default_views" value="12"/>
          <column id="default_clicks" value="4"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="19"/>
          <column id="total_clicks" value="5"/>
          <column id="total_ctr" value="26.32%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="z.id" value="n/a"/>
        <average id="z.name" value="n/a"/>
        <average id="utilization" value="36.84%"/>
        <average id="paid_views" value="7"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="14.29%"/>
        <average id="default_views" value="12"/>
        <average id="default_clicks" value="4"/>
        <average id="default_ctr" value="33.33%"/>
        <average id="total_views" value="19"/>
        <average id="total_clicks" value="5"/>
        <average id="total_ctr" value="26.32%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="z.id" value="n/a"/>
        <total id="z.name" value="n/a"/>
        <total id="utilization" value="36.84%"/>
        <total id="paid_views" value="7"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="14.29%"/>
        <total id="default_views" value="12"/>
        <total id="default_clicks" value="4"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="19"/>
        <total id="total_clicks" value="5"/>
        <total id="total_ctr" value="26.32%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>

Summary

Description

Allows you to generate an inventory summary report.

Module URI

Hyperlink /servlet/control/api/reports/inventory/summary

Parameters

Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
secretStringYesa78bf24c5a23581aceba1c5f51ac4cad Must be a String containing no more than 32 characters
Parameter NameParameter TypeRequired?Example ValueValidation Rules (If Applicable)
startDateDateYes2010-10-01 Must be a Date in yyyy-MM-dd format
stopDateDateYes2010-10-31 Must be a Date in yyyy-MM-dd format
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
formatStringNoxml Must be a String equal to one of the following values:
  • csv
  • excel
  • html
  • json
  • pdf
  • text
  • xml
definitionsbooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
dimensionStringNo(none) Must be a String equal to one of the following values:
  • date
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
advertiserDatabooleanNotrue Must be a boolean value equal to either true or false
campaignDatabooleanNotrue Must be a boolean value equal to either true or false
dailyDatabooleanNotrue Must be a boolean value equal to either true or false
hourlyDatabooleanNotrue Must be a boolean value equal to either true or false
mediaDatabooleanNotrue Must be a boolean value equal to either true or false
publisherDatabooleanNotrue Must be a boolean value equal to either true or false
sizeDatabooleanNotrue Must be a boolean value equal to either true or false
videoDatabooleanNotrue Must be a boolean value equal to either true or false
zoneDatabooleanNotrue Must be a boolean value equal to either true or false
Parameter NameParameter TypeRequired?Default ValueValidation Rules (If Applicable)
advertiserOrdByStringNototal_views Must be a String equal to one of the following values:
  • a.id
  • a.name
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
advertiserSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
campaignOrdByStringNototal_views Must be a String equal to one of the following values:
  • c.id
  • c.name
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
campaignSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
dailyOrdByStringNodate Must be a String equal to one of the following values:
  • date
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
dailySrtDirStringNoASC Must be a String equal to one of the following values:
  • ASC
  • DESC
hourlyOrdByStringNohour Must be a String equal to one of the following values:
  • hour
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • total_views
  • total_clicks
  • total_ctr
hourlySrtDirStringNoASC Must be a String equal to one of the following values:
  • ASC
  • DESC
mediaOrdByStringNototal_views Must be a String equal to one of the following values:
  • m.id
  • m.name
  • default_views
  • default_clicks
  • default_ctr
  • paid_views
  • paid_clicks
  • paid_ctr
  • total_views
  • total_clicks
  • total_ctr
mediaSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
publisherOrdByStringNototal_views Must be a String equal to one of the following values:
  • p.id
  • p.name
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
publisherSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
sizeOrdByStringNototal_views Must be a String equal to one of the following values:
  • sz.id
  • sz.name
  • sz.width
  • sz.height
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
sizeSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
videoOrdByStringNototal_views Must be a String equal to one of the following values:
  • z.id
  • z.name
  • utilization
  • requests
  • paid_views
  • default_views
  • total_views
  • start_events
  • start
  • first_quartile_events
  • first_quartile
  • midpoint_events
  • midpoint
  • third_quartile_events
  • third_quartile
  • complete_events
  • complete
  • mute_events
  • mute
  • unmute_events
  • unmute
  • pause_events
  • pause
  • resume_events
  • resume
  • replay_events
  • replay
  • stop_events
  • stop
  • fullscreen_events
  • fullscreen
videoSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC
zoneOrdByStringNototal_views Must be a String equal to one of the following values:
  • z.id
  • z.name
  • utilization
  • paid_views
  • paid_clicks
  • paid_ctr
  • default_views
  • default_clicks
  • default_ctr
  • missed_ops
  • total_views
  • total_clicks
  • total_ctr
  • blacklist
  • robots
  • filtered
zoneSrtDirStringNoDESC Must be a String equal to one of the following values:
  • ASC
  • DESC

XML Response

Hyperlink /servlet/control/api/reports/inventory/summary?secret=(key)&startDate=2010-10-30&stopDate=2010-10-30&format=xml


<report id="inventory/summary" startdate="2016-07-19" stopdate="2016-07-19" type="summary">
  <criteria>
    <param name="Name" value="Inventory Summary"/>
    <param name="Start Date" value="July 19, 2016"/>
    <param name="Stop Date" value="July 19, 2016"/>
  </criteria>
  <description>This report shows a summary breakdown of paid and default impressions and clicks.  By looking at this report, you can quickly see your inventory utilization throughout the selected date range.</description>
  <content>
    <section id="advertiser" name="Advertiser Default Summary">
      <fields>
        <field id="a.id" name="ID" format="number"/>
        <field id="a.name" name="Advertiser" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="a.id" value="1"/>
          <column id="a.name" value="Renegade Internet"/>
          <column id="paid_views" value="37"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="37"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="a.id" value="3"/>
          <column id="a.name" value="American Express"/>
          <column id="paid_views" value="3"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="33.33%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="3"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="33.33%"/>
        </row>
      </data>
      <averages>
        <average id="a.id" value="n/a"/>
        <average id="a.name" value="n/a"/>
        <average id="paid_views" value="20"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="5.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="20"/>
        <average id="total_clicks" value="1"/>
        <average id="total_ctr" value="5.00%"/>
      </averages>
      <totals>
        <total id="a.id" value="n/a"/>
        <total id="a.name" value="n/a"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="40"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="2.50%"/>
      </totals>
    </section>
    <section id="campaign" name="Campaign Default Summary">
      <fields>
        <field id="c.id" name="ID" format="number"/>
        <field id="c.name" name="Campaign" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="c.id" value="27"/>
          <column id="c.name" value="Best Fit 300x250 #1"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="29"/>
          <column id="c.name" value="Best Fit 300x250 #3"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="28"/>
          <column id="c.name" value="Best Fit 300x250 #2"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="c.id" value="56"/>
          <column id="c.name" value="American Express Multiple Sizes"/>
          <column id="paid_views" value="1"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="100.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="1"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="100.00%"/>
        </row>
      </data>
      <averages>
        <average id="c.id" value="n/a"/>
        <average id="c.name" value="n/a"/>
        <average id="paid_views" value="2"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="2"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="c.id" value="n/a"/>
        <total id="c.name" value="n/a"/>
        <total id="paid_views" value="7"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="14.29%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="7"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="14.29%"/>
      </totals>
    </section>
    <section id="daily" name="Daily Inventory Utilization">
      <fields>
        <field id="date" name="Date" format="date"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="date" value="2016-07-19"/>
          <column id="utilization" value="62.50%"/>
          <column id="paid_views" value="40"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="2.50%"/>
          <column id="default_views" value="24"/>
          <column id="default_clicks" value="8"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="64"/>
          <column id="total_clicks" value="9"/>
          <column id="total_ctr" value="14.06%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="date" value="n/a"/>
        <average id="utilization" value="62.50%"/>
        <average id="paid_views" value="40"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="2.50%"/>
        <average id="default_views" value="24"/>
        <average id="default_clicks" value="8"/>
        <average id="default_ctr" value="33.33%"/>
        <average id="total_views" value="64"/>
        <average id="total_clicks" value="9"/>
        <average id="total_ctr" value="14.06%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="date" value="n/a"/>
        <total id="utilization" value="62.50%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="24"/>
        <total id="default_clicks" value="8"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="64"/>
        <total id="total_clicks" value="9"/>
        <total id="total_ctr" value="14.06%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
    <section id="hourly" name="Hourly Inventory Utilization">
      <fields>
        <field id="hour" name="Hour" format="none"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="hour" value="12:00 - 12:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="01:00 - 01:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="02:00 - 02:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="03:00 - 03:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="04:00 - 04:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="05:00 - 05:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="06:00 - 06:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="07:00 - 07:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="08:00 - 08:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="09:00 - 09:59 AM"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="32"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="32"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="10:00 - 10:59 AM"/>
          <column id="utilization" value="25.00%"/>
          <column id="paid_views" value="8"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="12.50%"/>
          <column id="default_views" value="24"/>
          <column id="default_clicks" value="8"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="32"/>
          <column id="total_clicks" value="9"/>
          <column id="total_ctr" value="28.12%"/>
        </row>
        <row>
          <column id="hour" value="11:00 - 11:59 AM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="12:00 - 12:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="01:00 - 01:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="02:00 - 02:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="03:00 - 03:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="04:00 - 04:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="05:00 - 05:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="06:00 - 06:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="07:00 - 07:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="08:00 - 08:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="09:00 - 09:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="10:00 - 10:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="hour" value="11:00 - 11:59 PM"/>
          <column id="utilization" value="0.00%"/>
          <column id="paid_views" value="0"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="0"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="hour" value="n/a"/>
        <average id="utilization" value="66.67%"/>
        <average id="paid_views" value="2"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="1"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="3"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="hour" value="n/a"/>
        <total id="utilization" value="62.50%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="24"/>
        <total id="default_clicks" value="8"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="64"/>
        <total id="total_clicks" value="9"/>
        <total id="total_ctr" value="14.06%"/>
      </totals>
    </section>
    <section id="media" name="Media Default Summary">
      <fields>
        <field id="m.id" name="ID" format="number"/>
        <field id="m.name" name="Media" format="none"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="m.id" value="277"/>
          <column id="m.name" value="AJAX Graphic Standard"/>
          <column id="paid_views" value="15"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="15"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="279"/>
          <column id="m.name" value="AJAX Graphic HTML"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="193"/>
          <column id="m.name" value="Ford Pushdown"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="278"/>
          <column id="m.name" value="AJAX Graphic Text Link"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="45"/>
          <column id="m.name" value="Best Fit 300x250 #1"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="47"/>
          <column id="m.name" value="Best Fit 300x250 #3"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="46"/>
          <column id="m.name" value="Best Fit 300x250 #2"/>
          <column id="paid_views" value="2"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="2"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
        </row>
        <row>
          <column id="m.id" value="93"/>
          <column id="m.name" value="American Express 300x250"/>
          <column id="paid_views" value="1"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="100.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="1"/>
          <column id="total_clicks" value="1"/>
          <column id="total_ctr" value="100.00%"/>
        </row>
      </data>
      <averages>
        <average id="m.id" value="n/a"/>
        <average id="m.name" value="n/a"/>
        <average id="paid_views" value="5"/>
        <average id="paid_clicks" value="0"/>
        <average id="paid_ctr" value="0.00%"/>
        <average id="default_views" value="0"/>
        <average id="default_clicks" value="0"/>
        <average id="default_ctr" value="0.00%"/>
        <average id="total_views" value="5"/>
        <average id="total_clicks" value="0"/>
        <average id="total_ctr" value="0.00%"/>
      </averages>
      <totals>
        <total id="m.id" value="n/a"/>
        <total id="m.name" value="n/a"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="0"/>
        <total id="default_clicks" value="0"/>
        <total id="default_ctr" value="0.00%"/>
        <total id="total_views" value="40"/>
        <total id="total_clicks" value="1"/>
        <total id="total_ctr" value="2.50%"/>
      </totals>
    </section>
    <section id="size" name="Size Inventory Utilization">
      <fields>
        <field id="sz.id" name="ID" format="number"/>
        <field id="sz.name" name="Size" format="none"/>
        <field id="sz.width" name="Width" format="number"/>
        <field id="sz.height" name="Height" format="number"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="sz.id" value="8"/>
          <column id="sz.name" value="Medium Rectangle"/>
          <column id="sz.width" value="300"/>
          <column id="sz.height" value="250"/>
          <column id="utilization" value="91.89%"/>
          <column id="paid_views" value="34"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="2.94%"/>
          <column id="default_views" value="3"/>
          <column id="default_clicks" value="1"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="37"/>
          <column id="total_clicks" value="2"/>
          <column id="total_ctr" value="5.41%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
        <row>
          <column id="sz.id" value="19"/>
          <column id="sz.name" value="Jumbo Banner"/>
          <column id="sz.width" value="728"/>
          <column id="sz.height" value="90"/>
          <column id="utilization" value="100.00%"/>
          <column id="paid_views" value="6"/>
          <column id="paid_clicks" value="0"/>
          <column id="paid_ctr" value="0.00%"/>
          <column id="default_views" value="0"/>
          <column id="default_clicks" value="0"/>
          <column id="default_ctr" value="0.00%"/>
          <column id="total_views" value="6"/>
          <column id="total_clicks" value="0"/>
          <column id="total_ctr" value="0.00%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="sz.id" value="n/a"/>
        <average id="sz.name" value="n/a"/>
        <average id="sz.width" value="n/a"/>
        <average id="sz.height" value="n/a"/>
        <average id="utilization" value="90.91%"/>
        <average id="paid_views" value="20"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="5.00%"/>
        <average id="default_views" value="2"/>
        <average id="default_clicks" value="1"/>
        <average id="default_ctr" value="50.00%"/>
        <average id="total_views" value="22"/>
        <average id="total_clicks" value="1"/>
        <average id="total_ctr" value="4.55%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="sz.id" value="n/a"/>
        <total id="sz.name" value="n/a"/>
        <total id="sz.width" value="n/a"/>
        <total id="sz.height" value="n/a"/>
        <total id="utilization" value="93.02%"/>
        <total id="paid_views" value="40"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="2.50%"/>
        <total id="default_views" value="3"/>
        <total id="default_clicks" value="1"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="43"/>
        <total id="total_clicks" value="2"/>
        <total id="total_ctr" value="4.65%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
    <section id="zone" name="Zone Inventory Utilization">
      <fields>
        <field id="z.id" name="ID" format="number"/>
        <field id="z.name" name="Zone" format="none"/>
        <field id="utilization" name="Utilization" format="percentage"/>
        <field id="paid_views" name="Paid Views" format="number"/>
        <field id="paid_clicks" name="Paid Clicks" format="number"/>
        <field id="paid_ctr" name="Paid CTR" format="percentage"/>
        <field id="default_views" name="Default Views" format="number"/>
        <field id="default_clicks" name="Default Clicks" format="number"/>
        <field id="default_ctr" name="Default CTR" format="percentage"/>
        <field id="total_views" name="Total Views" format="number"/>
        <field id="total_clicks" name="Total Clicks" format="number"/>
        <field id="total_ctr" name="Total CTR" format="percentage"/>
        <field id="missed_ops" name="Missed Ops" format="number"/>
        <field id="blacklist" name="Blacklist" format="number"/>
        <field id="robots" name="Robot" format="number"/>
        <field id="filtered" name="Filtered Rate" format="percentage"/>
      </fields>
      <data>
        <row>
          <column id="z.id" value="93"/>
          <column id="z.name" value="Empty Zone"/>
          <column id="utilization" value="36.84%"/>
          <column id="paid_views" value="7"/>
          <column id="paid_clicks" value="1"/>
          <column id="paid_ctr" value="14.29%"/>
          <column id="default_views" value="12"/>
          <column id="default_clicks" value="4"/>
          <column id="default_ctr" value="33.33%"/>
          <column id="total_views" value="19"/>
          <column id="total_clicks" value="5"/>
          <column id="total_ctr" value="26.32%"/>
          <column id="missed_ops" value="0"/>
          <column id="blacklist" value="0"/>
          <column id="robots" value="0"/>
          <column id="filtered" value="0.00%"/>
        </row>
      </data>
      <averages>
        <average id="z.id" value="n/a"/>
        <average id="z.name" value="n/a"/>
        <average id="utilization" value="36.84%"/>
        <average id="paid_views" value="7"/>
        <average id="paid_clicks" value="1"/>
        <average id="paid_ctr" value="14.29%"/>
        <average id="default_views" value="12"/>
        <average id="default_clicks" value="4"/>
        <average id="default_ctr" value="33.33%"/>
        <average id="total_views" value="19"/>
        <average id="total_clicks" value="5"/>
        <average id="total_ctr" value="26.32%"/>
        <average id="missed_ops" value="0"/>
        <average id="blacklist" value="0"/>
        <average id="robots" value="0"/>
        <average id="filtered" value="0.00%"/>
      </averages>
      <totals>
        <total id="z.id" value="n/a"/>
        <total id="z.name" value="n/a"/>
        <total id="utilization" value="36.84%"/>
        <total id="paid_views" value="7"/>
        <total id="paid_clicks" value="1"/>
        <total id="paid_ctr" value="14.29%"/>
        <total id="default_views" value="12"/>
        <total id="default_clicks" value="4"/>
        <total id="default_ctr" value="33.33%"/>
        <total id="total_views" value="19"/>
        <total id="total_clicks" value="5"/>
        <total id="total_ctr" value="26.32%"/>
        <total id="missed_ops" value="0"/>
        <total id="blacklist" value="0"/>
        <total id="robots" value="0"/>
        <total id="filtered" value="0.00%"/>
      </totals>
    </section>
  </content>
</report>