What’s in a DMA?

What’s in a DMA? I get asked a lot about what cities a given DMA (designated marketing area) encompasses. Sometimes a DMA covers a large area and others it covers a small, highly populated area. There’s no real rule that says a DMA will hit a 50-mile...

Testing Geographic Ads

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? You might even have spent hours trying to find a free...

AdvertServe Geo Testing

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? It might take days for them to get back to you. You might...