Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a...

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be...

ISP/Organization Targeting

Introduction There can be many reasons why an advertiser might want to target a campaign to visitors based on their ISP or organization name. For example, consider that a broadcasting company only runs their show on cable TV networks. They will only want to show their...