Feature Tour
• Campaign Targeting
• Campaign Delivery
• Media Formats
• Statistics Reports
• Administration
• Organization
• Miscellaneous
Screenshots
Date & Time
Campaigns can be scheduled with a start and stop date. They can also be limited to run on
certain days of the week. Time of day targeting by hour is also supported.
Contextual
Matching ads with relevant content can be difficult for ad networks, blogs, forums or large
web sites. With contextual targeting it is easy. Pages are regularly spidered and full-text
indexed, so you can target campaigns to pages with relevant keywords and phrases. Keywords
can be required to occur a minimum number of times to guarantee contextual relevance.
IP & Hostname
Block or target visitors based on their IP address with wildcard range matching.
OS & Browser
Target visitors based on the operating system and web browser software that they are using.
Zones
Add and remove campaigns from your zones on-the-fly for true real-time optimization.
Custom Fields
Create up to 10 custom fields to pass demographic data and metrics from cookies, databases, or other sources
to the ad server for targeting and reporting.
Geographic
With targeting by continent, country, state/province, city, postal/zip code, and
designated market area you can offer your advertisers both global and local reach. Precisely
geo-targeted ads are more relevant and will generate more responses. Better results mean
you can command higher CPM rates while optimizing your inventory usage.
Learn More
Minimum Rates
Cater to your premium publishers by only providing them high paying campaigns.
Page URL
Block or target campaigns to run on specific page(s) based on URL pattern matching.
Themes
Set up content themes to quickly and easily distribute campaigns to a large network of publishers.
View/Click/Action Limits
Set campaigns to run until they reach a certain number of views, clicks or actions.
Frequency Capping
Frequency capping helps prevent your campaigns from becoming over exposed to avoid
creative burnout.
Even Distribution
Spread views evenly across each day of a campaign's flight to make sure it doesn't delivery
too quickly and finish ahead of the scheduled stop date.
Chains & Priority
Optimize inventory usage and revenue generation by displaying higher paying and targeted
campaigns to visitors first and more frequently. Use with frequency capping to gradually
display less critical campaigns such as in-house ads and low yield ad network defaults.
Competitor Exclusion
Avoid showing ads from competing advertisers together on a page.
Companion Banners
Display multiple ads from an advertiser on a page together at the same time to
reinforce their campaign's message.
Multiple Ad Units
This slick feature allows you to do things like combine together five 160x120 ads in a 160x600 skyscraper position to better utilize your advertising space.
E-mail Alerts
Want to remind your advertisers to extend their campaigns or buy more impressions
before they expire? Set up an e-mail alert to remind you! The customizable alert e-mails
can even be sent to your advertiser. Campaign reports can also be attached in CSV, Excel
or PDF format.
Banners
First class support for Applet, Flash, GIF/JPG/PNG, CSS/HTML, JavaScript, rich media and third-party banners.
Dynamic Content
Designed without boundaries to support the delivery of floating ads, full-page overlays, redirects and more!
Text Links
Text links can be styled with CSS and placed statically or in a rotation with other text links.
Popups & Popunders
Love or hate them, deliver 80% more pop-ups or pop-under with our sophisticated anti-blocker technology.
Customizable
Reports can be generated on-demand for any date range and only with the content that you specify.
When your report is generated, you can sort data by any column in ascending or descending order too.
You can even edit your report to adjust criteria if it's not quite what you wanted without having
to re-enter all of your initial criteria.
Exporting
Export reports to CSV, Excel, HTML, PDF, TXT and XML formats with a single click. The PDF and TXT
formats are great for e-mailing to your advertisers and publishers. When you need to post-process
data for further analysis the CSV, Excel and XML formats can be imported into the reporting intelligence software of your choice.
Web-Based Control Panel
With AdvertServe there is no need to install any software for your users.
Easily manage your ads right from your web browser. All major browsers and operating
systems are supported: Chrome, Firefox, IE 6+, Opera and Safari on Windows XP/Vista/7, Mac OS X or Linux.
Simple Integration
Don't spend your entire day coding ad placement tags by hand. Use our time saving code wizard to
generate them in seconds. Then simply copy and paste them into your web pages where you
want your ads to appear.
Powerful API
Manage administrators, advertisers, publishers, campaigns, media, files, groups, sizes, themes and zones.
Generate ad placement tags. Retrieve reports in CSV, Excel, HTML, PDF, TXT and XML formats.
Zero Maintenance
Let us worry about managing ad servers, content distribution, data backups and security, monitoring,
and more so you never have to worry about the risks of data loss or the negative effects of downtime on your business.
We've been at this for over 11 years. You're in good hands with us!
Flexible Configuration
With nearly 600 available configuration options, it's easy to customize AdvertServe to suit your needs.
We are constantly adding new options and features as well. Need something we don't already have? Suggest it to us!
Co-Branding Support
Do you want the login screen to display your company logo instead of the AdvertServe and Renegade Internet logos
to avoid confusing your customers? No problem! It's easy to replace any of the graphics and text with your own.
Unlimited Administrators
Create administrator accounts for each of your employees. A flexible permissions system allows you to
grant them only the minimum set of privileges that they need to get their own tasks completed.
Campaigns
Campaigns allow you to schedule and precisely target media or a collection of media to run in any number of zones.
Files
Upload all of your GIF, JPG, PNG and SWF files and they'll be served lightning fast thanks to our global CDN.
Groups
Groups are used to logically organize your zones by content sections for reporting purposes. This is especially
useful when you operate multiple web sites. Having different groups for your various web sites makes it easy to
report on them individually while managing them all with the same AdvertServe account.
Advertisers & Publishers
Give advertisers and publishers their own account to log in to the system and generate real-time reports
on-demand exactly as they want them, which saves you the time of having to e-mail them.
Media
Media is a broad term that is used to collectively refer to banners, rich media, pop-ups/unders, and text links.
Sizes
All of the IAB standard ad sizes come pre-installed and you can also create your own custom sizes.
Zones
Zones allow you to define rotations of campaigns to be placed on specific spots in your web pages. Campaigns can
be added to and removed from zones with ease using the control panel. That's right, once you place ad tags for a
zone into your web pages, you never need to think about changing it again!
AJAX Serving
You aren't getting the highest possible search engine ranking if you're not serving your ads with AJAX!
Google and Yahoo factor page loading speed into their ranking algorithms. AJAX serving
allows page content to load first, so your ads will not negatively affect your score.
Global CDN
Media files are transparently deployed to and served by a content delivery network with nodes in
45 data centers located throughout 23 cities worldwide.
Smart Caching
Bandwidth usage is reduced by intelligently allowing media files to be cached without impacting
the collection of statistics data.
GZIP Compression
Your ads load up to 85% faster thanks to GZIP compression minimizing the size of downloads,
which is critically important for mobile advertising.
HTTPS / SSL
Need to run ads on a secure page or site? AdvertServe is one of the few ad servers that can do it!
Third-Party Integration
Easily track clicks on third-party ads from Atlas, DoubleClick, EyeWonder, MediaMind, PointRoll,
RightMedia, Zedo and more! We of course eat our own dog food too. AdvertServe provides support
for your publishers third-party ad servers to track clicks as well.
Flash clickTAG Repair
How many times have your advertisers sent you a Flash banner with a broken clickTAG?
AdvertServe eliminates this headache by automatically fixing them!
Cookies & P3P
AdvertServe sends a compact P3P privacy policy along with cookies to inform
visitors that it's safe and will not be used to gather or store any private information.
IP Filtering
Filter traffic from your office network IP address range out of your statistics reports to ensure more
accurate statistics reporting.
Robot & Spider Filtering
Filter hits from search engine spiders, monitoring agents, and various other robots out of your statistics reports.