AdvertServe Cloud Ad Server Solution

Blog

LiveRamp - The Competitive Advantage You're Missing Out On

LiveRamp - The Competitive Advantage You're Missing Out On

You're (Probably) Missing Out I'm often asked by publishers if there's something they could be doing to improve the performance of their advertisers campaigns. Yes, indeed, there are a lot of things you could be doing. There are some obvious things such as creative burnout. It's a real thing. We frequently see that banners will have impressive performance at the ...

Read more »

Google Chrome Ad Blocking

Google Chrome Ad Blocking

What You Need To Know Google has teamed up with the Coalition for Better Ads and aims to force all Internet publishers to adopt their standards to make advertising more user friendly in early 2018. This will be accomplished by releasing a new version of Chrome that will automatically block all ads on web sites that choose not to adopt ...

Read more »

DoubleClick Standard Tags Advisory

DoubleClick Standard Tags Advisory

DoubleClick Standard Tags Standard tags are a type of ad placement tag used by DoubleClick. They consist of an anchor tag (<A HREF>) and an image tag (<IMG SRC>). The following is an example of a DoubleClick standard tag: <A HREF="https://ad.doubleclick.net/ddm/jump/Nxxxx.site-keyname/Byyyyyyy.Pzzzz; sz=widthxheight;kw=[keyword];ord=[timestamp]?"> <IMG SRC="https://ad.doubleclick.net/ddm/ad/Nxxxx.site-keyname/Byyyyyyy.Pzzzz;sz=widthxheight;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I?" BORDER=0 WIDTH=X HEIGHT=Y ALT="Click Here"> </A> It's possible that advertisers may also have sent you the ...

Read more »

Castaway Banners

Castaway Banners

What is a Castaway? Castaways are best utilized for large masthead banners that appear for a limited amount of time and disappear automatically or if a visitor manually closes them. However, they can also be deployed between content in articles. In fact, you can even delay their loading until they appear in the browser viewport by utilizing our new viewability ...

Read more »

Smoke Screen Banners

Smoke Screen Banners

What is a Smoke Screen? Smoke Screens are best utilized to display custom-sized banners over top of large images such as screenshots or the content of articles. They appear for a limited amount of time and disappear automatically or if a visitor manually closes them. In fact, you can even delay their loading until they appear in the browser viewport ...

Read more »

Improving Viewability

Improving Viewability

Improving Viewability Have you been struggling to improve the viewability rate of advertising on your sites? You are not alone in that struggle and the good news is we now have a solution to help you with that! In fact, the solution comes in two parts. We now have a new Optimize Viewability option that you can enable when generating ...

Read more »

AdvertServe Q3/2017 Update

AdvertServe Q3/2017 Update

We are pleased to announce that the AdvertServe Q3/2017 update has been deployed! This is a fairly small update, but we do have some exciting new things to tell you about. Improving Viewability Have you been struggling to improve the viewability rate of advertising on your sites? You are not alone in that struggle and the good news is we ...

Read more »

Budget Advertising Model

Budget Advertising Model

Budget Advertising Model Most direct sales are done on a contract basis, but what if there was another way? Consider, for example, that an advertiser might deposit $500 into their account, you set up a number of campaigns for them (each with varying CPM, CPC or CPA rates) and their campaigns will then run until their available credit is used ...

Read more »

Regulatory Compliance

Regulatory Compliance

Regulatory Compliance Many advertisers in the financial and health care industries have to be mindful of ensuring their ads are compliant with regulatory laws. This can include restrictions that prohibit their ads from being shown to users in certain countries or within content about certain topics. Sometimes it can simply be a matter of brand safety as advertisers may not ...

Read more »

Mobile Friendly Interstitials

Mobile Friendly Interstitials

Mobile Friendly Interstitials Earlier this year Google started giving SEO penalties to mobile sites that display large interstitial ads, which we advised about at the end of last year. New Information We are now aware that the penalty is only invoked if you display mobile interstitials that exceed 100 pixels in height on the first page view of a users ...

Read more »

Looking for something else? Browse the archives...

Follow Us

Recent Posts

Popular Topics