Features

AdvertServe offers tons of features designed to make web, mobile, and video ad serving easy.

Precisely schedule and target your campaigns

Control when, where, and to whom, your ads appear with flexible scheduling, delivery limits and a wide variety of advanced targeting options.

Schedule campaigns with a start and stop date/time. Optionally limit them to run on certain days of the week or during specific hours of the day.

  • Set campaigns to run until they reach a certain number of impressions, clicks or actions.
  • Spread impressions evenly across each day of a campaigns flight.
  • Our advanced traffic analyzer ensures that campaigns deliver on time by fitting impression delivery to your traffic patterns.
  • Daily limits can also be set to accomodate fixed-budget campaigns, non-guaranteed campaigns and flexible campaigns.

Frequency capping helps prevent your campaigns from becoming over exposed to avoid creative burnout.

Our unique page-level capping feature allows you to control how many impressions a campaign can display per page view. Consider a campaign that contains 728x90, 300x250 and 160x600 creatives. Such a campaign could be setup to show one banner of each size without duplicating any of them or it could be set up to only show 1 view per page if you don't want them to appear together.

Display multiple companion ads on a page together at the same time to reinforce an advertisers brand.

Avoid showing ads from competing advertisers together on a page at the same time.

  • Continent
  • Country
  • State/province
  • City
  • Zip/postal code
  • Designated marketing area (DMA)
  • Time zone
  • Operating system
  • Browser
  • Device type
  • ISP / organization
  • Keywords
  • IP address
  • Hstname
  • Page URLs
  • Content themes

Create up to 10 custom fields to pass demographic data as key/value pairs from cookies, databases or other sources to the ad server for targeting and reporting.

Matching ads with relevant content can be difficult for ad networks, blogs, forums or large web sites. With contextual targeting it becomes easy. Pages are regularly spidered and full-text indexed, so you can target campaigns to pages with relevant keywords and phrases. Keywords can be required to occur a minimum number of times to guarantee contextual relevance.

Through a partnership with LiveRamp we're able to supply you with the marketing data you need to gain insights and precisely target relevant campaigns to your audience.

Automatically perform A/B testing on campaigns that have multiple same-sized creatives to optimize their delivery and drive more clicks to your advertisers.

There are a surpising number of products and services where weather can play a key role in the consumers decision making process, which is why AdvertServe allows for dynamic creatives and targeting of campaigns based on weather conditions (i.e. sunny or raining), temperature and humidity ranges.

Easily serve and automatically track impressions and clicks on third-party ads from DoubleClick, Google, Sizmek and dozens of others.