Use Cases

Popups and popunders can be a great way to drive traffic directly to an advertisers landing page if they're used sparingly.

  • Use a frequency cap to avoid bombarding users with excessive popups
  • Our anti-popup blocker technology allows 85% more popups to be served compared to other ad servers

Coding Standards

  • HTML
  • CSS
  • JavaScript


Deploying popups and popunders on your web site couldn't be easier. Our code wizard will generate all of the HTML code for you. All you have to do is copy and paste that code into the bottom of your web page near the </body> tag.


We are aware that popups/popunders are not compliant with the Better Ads standards and recommend that you avoid using them if compliance is important to you.


Here's a simple demonstation. Click on this link back to this page and you should see a popup. If you don't see anything you have an excellent popup blocker installed. Congrats. Rest assured that we didn't track an impression, however, since we only track successfully opened popups and popunders.

Note that we have the popup frequency capped so you won't be able to see it more than once every 8 hours.