Per Page Campaign Limits
Last year we introduced
Consolidated Banner Campaigns
and since then our customers have created tons of them. However, placing all of an advertisers banners into a single
campaign presented a new challenge. It was no longer possible to restrict the ad server to show only one of those
banners on a page at the same time. Unfortunately that meant you needed to frequency cap your consolidated campaign
to 1 view per minute or continue creating individual campaigns for each banner so you could use the self-compete
option for those advertisers.
Solving The Problem
We were not happy with either of those workarounds, so thanks to some great feedback
from our amazing customers the solution we ended up with is per page limits for campaigns.
How It Works
When creating a new campaign, you will see that there is now a new Per Page Limits
section under the Campaign Capping options as shown in the following screen shot.
Max Displays Per Page View
The first thing we decided is that we wanted to let you very precisely control the
maximum number of banners a campaign could potentially display on a page at the
same time. That is where this first option comes into play. It simply lets you limit
a campaign from 1 to 10 displays per page view. The default setting is No Limit though,
so if you do not want to set a per page limit just leave that be.
Duplicate Banner Sizes
Then we got to thinking about how many of your web sites will have a 728×90 at
the top and bottom of a page, multiple 300×250’s in the article content and any
number of 160×600’s and 300×600’s in the margins. Consider that an advertiser
might have a campaign with 728×90, 300×250 and 300×600 banners. They are in
agreement that you can show all three banners on a page at the same time, but
they do not want the same banner to appear multiple times. How you can pull that
off is to first set the Max Displays Per Page View to 3 and then
set this option to Prevent Duplicates. That will ensure that you will not
display one 728×90 and two 300×250’s for example.
Keep in mind that this does not guarantee all 3 banners will appear together!
It might happen that only the 728×90 and 300×250 are displayed, but not the 300×600.
If you do want all 3 of them to always appear together you will need to take the
additional step of activating roadblocking for the campaign in the advertisers
account settings. Alternatively you could also place the campaign in a higher
chain in the zones it runs in, but that could become difficult to manage if you
have a large number of campaigns set up like that.
Hopefully you are as excited about these new per page limits as I am. They are
going to be a great tool to ensure your advertisers get a well-balanced share
of voice. Have questions? Leave your comments below!