AdvertServe Cloud Ad Server Solution

Blog Archive : fraud

Click Fraud Detection and Prevention

Click Fraud Detection and Prevention

What is Click Fraud? There are many possible causes and sources of fraudulent clicks. In most cases they're not actually performed by humans. Sure, you might have bitter competitors clicking on each others ads here and there, but computer generated traffic is really the major concern here. The proliferation of ad exchanges and programmatic buying and selling has opened the ...

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