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Blog Archive : optimization

A/B Testing and Optimization

A/B Testing and Optimization

Why A/B Testing? The usage of A/B testing in marketing has been around for many years. It's basic premise is that you create multiple versions of creatives with different art work and/or variations on your call to action. Then you run them all for an initial testing period (i.e. a few days) and compare the results afterwards to see which ...

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