Blog Archive : July 2017

Budget Advertising Model

Budget Advertising Model Most direct sales are done on a contract basis, but what if there was another way? Consider, for example, that an advertiser might deposit $500 into their account, you set up a number of campaigns for them (each with varying CPM, CPC or CPA rates) and their campaigns will then run until their available credit is used ...

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Regulatory Compliance

Regulatory Compliance Many advertisers in the financial and health care industries have to be mindful of ensuring their ads are compliant with regulatory laws. This can include restrictions that prohibit their ads from being shown to users in certain countries or within content about certain topics. Sometimes it can simply be a matter of brand safety as advertisers may not ...

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Mobile Friendly Interstitials

Mobile Friendly Interstitials Earlier this year Google started giving SEO penalties to mobile sites that display large interstitial ads, which we advised about at the end of last year. New Information We are now aware that the penalty is only invoked if you display mobile interstitials that exceed 100 pixels in height on the first page view of a users ...

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