Introducing Daily Limits
Since the debut of AdvertServe it has been possible to set a maximum limit on
the total number of views, clicks or actions that a campaign should deliver before
By introducing daily limits, handling certain types of campaigns becomes a whole
Daily Campaign Budgets
Advertisers may sometimes wish to set a daily budget on their campaign and daily
limits enable you to accommodate that need very easily.
Long Running Campaigns
In some cases you might want to have a campaign display a fixed number of views
every day, but not necessarily set a stop date on it. In the past, you had to
use even distribution with a max views limit and a far-future stop date to accomplish this.
Now, all you need is a daily limit on views and the campaign is good to go until
you decide to stop it manually.
Of course, you can set a daily view limit and a stop date if you know in advance
when you want the campaign to end. How is that different from even distribution?
Good question! In fact, the key difference is that the daily limits are reset
every day. Meaning if you set a campaign to deliver 50,000 views per day and it
only delivers 40,000 it will not carry over the 10,000 undelivered views to the
next day. Thus if you set that same campaign to run for 30 days it is not guaranteed
that it will receive a total of 1.5 million views.
Have a campaign that needs a certain number of views, but they don’t necessarily
have to be delivered in any specified amount of time? You can, in fact, combine a max views
limit with a daily view limit. For example, say that you set a campaign to
deliver 300,000 max views and 10,000 daily views. If you were using even
distribution it would be expected that such a campaign would run for 30 days,
however, with a daily view limit the campaign may take longer than 30 days if it
does not reach its daily goal every day.
So, in some situations you might prefer to stick with even distribution but
for any of the cases listed above using daily limits will certainly make things
a lot less complicated for you to manage.
Setting Daily Limits
Setting daily limits when creating or editing a campaign is just as easy as
setting max limits. In fact, the fields are conveniently located side-by-side
so they’re easy to find.
As has always been the case, a value of zero means that no limit should be set.
ASAP versus Throttle
Daily views are delivered as soon as possible by default. This means that if
a campaign is set to deliver 10,000 views per day it may run out of views well before
the day is over. Should you wish for the campaign to run throughout the entire
day simply choose to throttle it instead.
Hopefully you will find daily campaign limits to be a useful addition to your
campaign scheduling options. Have questions? Leave your comments below!