HTTPS SEO Benefits
last month that they are starting to use HTTPS as a ranking signal. That means
that sites which are fully served over the HTTPS protocol may get a slight
ranking boost versus non-secured sites. If your SEO scores are neck and neck
with your competitors this might be the one thing that can give you leg up on
Historically ads have largely been served over HTTP with little to no attention
paid to HTTPS. You see, in the past, basically only banks and shopping sites
used HTTPS and they had no need for running ads. Today, more and more sites
are going secure to protect their visitors information. I assume that it has
something to do with data breaches and leakage reports making the headlines on
a regular basis. Still, there are many smaller ad servers that were unprepared
for this bold move by Google.
AdvertServe Loves HTTPS
Perhaps love is a strong word, but here at AdvertServe we have proudly supported
HTTPS ad serving since 2005. If your current ad server does not support HTTPS,
why not give us a try? Our existing clients have been enjoying mature and
well-optimized HTTPS ad serving for 8+ years. We are using the strongest and
fastest ciphers supported by TLSv2 and TLSv3 to ensure that the SSL encryption
does not negatively impact page loading speeds.
Unfortunately there is one gotcha, which is related to third-party ads. Most of
the larger third-party ad servers can provide you with HTTPS-capable tags. Some
of the smaller ones, however, might not be able to accommodate it at this time. In
many cases this can be worked out with your advertisers that are using such third-party
ad servers to let you serve their ads directly.
We aren’t saying that switching your site over to HTTPS will boost you to a
number one ranking. In fact, it may not change your ranking at all. However,
AdvertServe is here if you decide to make the switch and your current ad server
is the only obstacle that’s in your way. As I said, we love HTTPS and we would
love to have you as a customer.