We are pleased to announce that the AdvertServe Q4/2015 update has been deployed!

HTML5 Banners

Uploading HTML5 banners created with Adobe Edge, Google Web Designer and Tumult Hype
has been greatly simplified. The process is now as simple as uploading a ZIP file
containing all of the HTML5 assets and entering a landing page URL. All of the HTML5
assets files are hosted on our CDN and we are also supporting the emerging window.clickTag
standard for tracking HTML5 banner clicks.

If your advertisers send you a HTML5 banner without
a clickTag we will automatically insert one for you, which mitigates issues with clicks not tracking.

For further details and a tutorial showing how to upload an Adobe Edge banner, please
click here to learn more…

Custom Blacklist / Whitelist

You can now define your own custom blacklist and whitelist in the server settings. This
enables you to extend our blacklist with additional IP addresses that you wish to block. You
may also whitelist certain IP addresses that you want to exclude from being blocked. For example,
we are now whitelisting Pingdom so you can monitor your zones if you wish.

Organization Macro

A new %%ORG%% macro is now available to users of our geo-targeting add-on
and allows you to pass on a visitors ISP or organization name to third-party

API Improvements

Our API now returns that campaigns and media are disabled or in the recycle bin
if the advertiser that owns them has been disabled or deleted. This makes the API
consistent with the behavior of our control panel. In addition, it reduces the
number of API queries needed to determine if a campaign or media is active or not.


We’d love to hear from you. Seriously, don’t hesitate to contact support
if you have questions about any of the new features and improvements.