AMP: Accelerated Mobile Pages

Advertserve Updates, Mobile Advertising

What is AMP?

For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have
to be that way. The Accelerated Mobile Pages
(AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized
content once and have it load instantly everywhere.

How it Works

AMP is a way to build web pages for static content that render fast for everyone. AMP in action consists of three different parts:

  • AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML.
  • AMP JS is the library that ensures the fast rendering of AMP HTML pages.
  • Google AMP Cache can be used to serve cached AMP HTML pages.

To learn more about AMP please visit:

Ads for AMP

AMP provides support for standard banner ads as well as sticky ads, which are very similar to our
crawler ads.

Before you start placing ads in your AMP pages you must first include the <amp-ad>
component script into the <head> section of your page:

<script async custom-element="amp-ad" src=""></script>

Then you can use the AdvertServe code wizard to generate an AMP ad tag as show in the
following screenshot.

AMP Code Wizard

Once the AMP ad tag is generated you can simply copy and paste it into your AMP page
where you would like the banner to appear.

Sticky Ads

Similarly to use sticky ads in your AMP pages you must first include the <amp-sticky-ad>
component script into the <head> section of your page:

<script async custom-element="amp-sticky-ad" src=""></script>

Then you simply need to wrap <amp-sticky-ad> tags around the AMP ad tag:

<amp-sticky-ad layout="nodisplay">
  <amp-ad width=320 height=50 type="advertserve" data-client="tester" data-pid=0 data-zid=70>
    <div placeholder></div>
    <div fallback></div>

Keep in mind that AMP sets a restriction that sticky ads may not exceed 100px in height!
Using 320×50 is suggested. However, other sizes such as 300×50, 300×100 or 320×100 would
also be permitted.

Final Thoughts

We think that AMP is a great open-source project and we’re happy to support it with AdvertServe.
Don’t have a mobile web site yet? You should definitely consider using AMP to build one. The
proven design patterns it’s built around can really help you avoid tons of common mistakes!

Start Your Free Trial

Interested in giving AdvertServe a spin? Check out our demo page take a look at our interface and get an overview of the ad management process. When you’re ready, sign up for your free 30 day trial¬†

Great Server, Better Support!

AdvertServe provides world class support and allows all the functionality of the top adservers in the market. We have used and do work within many of the largest servers on the market, and advertserve easily holds its own.

Bill W.