Do you ever send reminders to your advertisers asking them to renew their campaigns?
Then, boy, do we have good news for you. Campaign renewal reminders can be
e-mailed to advertisers on a schedule with up to five attempts being made to encourage
them to renew their campaigns. Reminders may be sent up to 14 days before or 90 days
after a campaign expires, so you can easily define a schedule that fits your needs.
To set up campaign renewal reminders, click on the Settings icon in the
main toolbar and then click on Reminders in the left navigation menu.
You will see a page that looks just like the screenshot below:
- Enter your Sender Name and Sender E-mail Address
Optionally you can enter a Bcc E-mail Address to send a copy to yourself
as well as the advertiser, which is great if you use CRM software (more about that below)
Then you can create up to five customized attempts and set up a schedule for them
to be sent
Once you have everything set up the way you want it make sure to set
Send Reminders to enabled
As you might have noticed there is a special
%%CAMPAIGN_LIST%% macro in
the default templates. Rather than send an advertiser multiple e-mails, we send them
a consolidated e-mail listing all of their campaigns that meet the critera of your schedule.
That will certainly be appreciated by advertisers who have multiple campaigns.
The option to include a PDF or ZIP attachment with reminders is a great way to include
additional information such as your rate card, case studies or audience statistics.
Some advertisers might not like to receive reminders. Maybe you have some in-house
campaigns that you do not want reminded about either. Well, indeed, we have you
covered regardless of the situation. You can easily opt-out advertisers or individual
campaigns from receiving reminders. In fact, you will want to turn off the reminders
on your advertisers old campaigns when they do renew assuming that you create new
campaigns. If you just extend the old campaigns the reminders will be reset automatically.
Users of CRM software might like to send a copy of reminders to their CRM software
to schedule a personalized follow-up. This can easily be done by defining a Bcc
e-mail address from your CRM software, which will receive a copy of the reminders.
In fact, you can also mark any of the five attempts as Internal Only so they
are only sent to you. That can be useful if you prefer not to send any automated
e-mails to your advertisers but only wish to schedule follow-ups with them in your
One thing that I failed to mention above is that we are often too busy and forget
to do things. Forgetting to remind an advertiser to renew a campaign can often
result in a missed opportunity. Taking a few simple steps to set up an effective
renewal reminder strategy will not only save you time, but it could pay off big
by helping you avoid such losses.