Testing Ad Server Zone Codes

Testing Ad Server Zone Codes

Sometimes, when looking to try out a new ad server or experimenting with a new creative design option, you might want to see what the creative looks like live without actually installing it on your website. This might be because of the technical effort required to add...

Plagued by clickTAG Issues?

Sound Familiar? How many times have you put a new Flash banner campaign online only to find it is not clickable? Maybe it was clickable when you put it online, but days later you discover it’s not tracking clicks because the advertiser embedded their link in the...

Using Chains & Priority

What are Chains? Chains provide a way for you to logically group campaigns together and display them in a specific order. Say, for example, that you have the following types of campaigns running in the same zone: Paid campaigns Third-party ad network campaigns...

Video Ads with Bits on the Run

Attention! The BitsOnTheRun video hosting service has been discontinued and replaced by JW Player. Since this article was written we now support video ad serving through all VAST 2.0 compliant digital video players. Please see our series of articles covering VAST for...
Ad Server API: Security Best Practices

Ad Server API: Security Best Practices

AdvertServe offers all its users a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running on top of the API, which means you could...

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be...

AdvertPro Version 2.5

We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to...

Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a...