Ad Server API: Security Best Practices

Ad Server API: Security Best Practices

AdvertServe offers all its users a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with the control panel. In fact, our control panel is running on top of the API, which means you could...

Contextual Targeting

Greater Relevancy = Increased Profits Contextual targeting enables you to more effectively target campaigns to relevant pages by matching keywords and phrases within the full text content of those pages. Advertisers are willing to spend more money for their ads to be...

AdvertPro Version 2.5

We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to...

Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a...

Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a...

AdvertPro Version 2.5 Updated

We are pleased to announce that AdvertPro version 2.5 has been updated! Read on to find out more about new features, improvements and bug fixes. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you...

Flash 10 + AS3 clickTAG

Enter ActionScript 3.0 Flash 10 has been out for a while now, however, up until now there have not been any good tutorials showing you how to use ActionScript 3.0 to create a clickTAG. All of the tutorials still use ActionScript 2.0 and you might as well stick with...

AdvertPro Free Trial

Free 30-Day Trial It has always been possible to sign up for a demo to quickly take AdvertPro for a spin. However, that has always left a lot to be desired for users wanting to do some private testing in their own environment. That all changes today. We are pleased to...

What’s in a DMA?

What’s in a DMA? I get asked a lot about what cities a given DMA (designated marketing area) encompasses. Sometimes a DMA covers a large area and others it covers a small, highly populated area. There’s no real rule that says a DMA will hit a 50-mile...

AdvertPro Version 3.0

We are pleased to announce that AdvertPro version 3.0 has been released! AdvertServe users have already been upgraded — please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by visiting our...

Crawler Banners

What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor...

Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center...

Overlay Banners

What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the...

Page Peel Ads

What is a Page Peel? Consider that you are reading a book or a magazine and you want to mark a page to come back to it later. You would normally use a bookmark, but unfortunately you seem to have misplaced it. Instead you decide to simply fold over the corner of the...

CloudFlare and RocketLoader

The Problem Web sites should be fast and to that end you have just set up CloudFlare to accelerate your web site. You pat yourself on the back and call it a day. However, the next day an upset advertiser rings you up and says their ads that are only supposed to be...

AdvertPro Version 3.5

We are pleased to announce that AdvertPro version 3.5 has been released! AdvertServe users have already been upgraded — please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by visiting our...

Pre-Roll Video Ads

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...

Third-Party VAST Wrapper

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...

Mid/Post-Roll Video Ads

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...

Video Companion Ads

What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...