Targeting Ad Campaigns by Language

Targeting Ad Campaigns by Language

How to run Multilingual Ad Campaigns Many advertiser’s web sites are only published in one language, but those that are available in multiple languages can benefit greatly from serving ads that match the language preferences of their visitors. How Language...
How to Create a White Label Ad Server

How to Create a White Label Ad Server

Sometimes, you might find a need to serve your ads from your own custom domain, and from a dashboard with your own unique company branding. Creating a white label ad server is easy with AdvertServe, and can be useful when you don’t want clients or site visitors...
Increase Your Advertiser’s ROI Through Retargeting

Increase Your Advertiser’s ROI Through Retargeting

What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic form, retargeting...

Using Chains & Priority

What are Chains? Chains provide a way for you to logically group campaigns together and display them in a specific order. Say, for example, that you have the following types of campaigns running in the same zone: Paid campaigns Third-party ad network campaigns...