Getting Started, Mobile Advertising, Website Banner Ads
The code that you ad to your website which actually loads your ads, is called an Ad Zone. Typically, an Ad Zone represents a single banner size, such as a 300×250 graphic or creative type that you want to have load in a specific spot on your website. Usually,...
Ad Server Strategy, Mobile Advertising
What is Responsive Design? Responsive web design is a method for designing a single web site that dynamically adapts to fit the screen of the viewing device. The primary motivation is to make reading and navigation easier for tablet and mobile phone users. This is...
Advertserve Updates, Mobile Advertising
Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a...
Advertserve Updates, Mobile Advertising
What is AMP? For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create...
Advertserve Updates, Mobile Advertising
Mobile Friendly Interstitials Earlier this year Google started giving SEO penalties to mobile sites that display large interstitial ads, which we advised about at the end of last year. New Information We are now aware that the penalty is only invoked if you display...
