Advertserve Updates, Website Banner Ads
What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor...
Advertserve Updates, Video Ads, Website Banner Ads
What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center...
Advertserve Updates, Website Banner Ads
What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the...
Advertserve Updates, Video Ads, Website Banner Ads
What is VAST? The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG,...
Advertserve Updates, Website Banner Ads
Too Many Campaigns In the past you have always needed to create a campaign for each banner size that an advertiser wishes to run on your web properties. Sure, our campaign copying function eased the pain of this a little bit, but this still left a big problem...
Advertserve Updates, Website Banner Ads
The HTML5 Headache Developing banners with Flash was easy. Part of the reason for that was that Adobe makes great software that enables designers and developers to build complex animations with relative ease. Then HTML5 showed up to change the game, but it has barely...
