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What is a Self Serve Ad Server and How Can it Help You?

What is a Self Serve Ad Server and How Can it Help You?

Banner Ad Strategy, Selling Ads, Website Monetization

A self-serve ad server is a type of ad server where your customer can log in and place ads on their own. Since the purpose of an ad server is to effectively place and track advertisements on a website or ad network, making your server self-serve basically allows your...
The Five Ps of Planning your Website Monetization Strategy

The Five Ps of Planning your Website Monetization Strategy

Ad Servers, Selling Ads, Website Monetization

When creating your setting up an ad server on your site for the first time, there are a few considerations to take into When you’re first planning your direct ad sale strategy on your website, there are a few key considerations to take into account. An ad server...
Direct Ad Sales: When Should You Invoice Your Advertisers?

Direct Ad Sales: When Should You Invoice Your Advertisers?

Getting Started, Selling Ads, Website Monetization

Once you’ve set the price for the various ads and ad packages on your site, it’s time to actually get paid. Your website monetization strategy will heavily depend no just on the ads and ad packages you create, but also on when you get paid. There are...
8 Tricks to Increase Traffic to Your WordPress site

8 Tricks to Increase Traffic to Your WordPress site

Website Monetization

Driving traffic to your website is at the root of every successful content website. The more visitors you have, the more profit you stand to make, and the easier it is to sell ads to potential advertisers. Here are some general tips and tricks to increase the traffic...
6 Benefits of Using Ad Server Software for Your Website Monetization Strategy

6 Benefits of Using Ad Server Software for Your Website Monetization Strategy

Ad Servers, Getting Started, Selling Ads, Website Monetization

Before we discuss the benefits of using an ad server, its’ important to understand what an ad server actually is. An ad server is the technology that places ads on a website. When you’re scrolling down an article and you see an ad in the middle of the...

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