Introducing Stalled Campaigns
Chances are that you might have noticed a new Stalled Campaigns tab on
your AdvertServe home screen today and perhaps you’re wondering what that’s all
Criteria for Stalled Campaigns
In order for a campaign to be considered stalled it must meet all of the following
- The status of the campaign must be set to Enabled
- The campaign has received zero impressions since the beginning of the day
- And, finally, either one or both of the following conditions:
- No media are assigned to the campaign
- The campaign is not assigned to any zones
The intention behind showing you campaigns that are stalled is to help you catch
problems that might arise from campaigns not being set up completely or being
accidentally changed in such a way that all of their media or zones are removed.
Many clients also like to set up so-called “placeholder” campaigns in advance of
receiving creatives from advertisers. If you follow this practice, the stalled
campaigns tab will serve as a helpful reminder that those campaigns are not
Good House Keeping
If you have been using AdvertServe for a long time I’m sure that you probably
have a number of old campaigns that are now showing up as stalled. Although
those campaigns may not be running any longer on purpose they are still enabled.
This would be the perfect time to clean house and disable those old campaigns,
which will also help reduce clutter and make it easier to work with your active
We Can Help!
Should you have a really large number of campaigns that you wish to disable, please
reach out to support as we can quickly assist you with this by utilizing our API
to make such bulk changes.
Hopefully you will find this to be another useful tool to stay in control of
your campaigns. Have questions? Leave your comments below!