API: Security Best Practices

Wait… There’s an API? For those of you that missed the announcement back in April, both AdvertPro and AdvertServe now have a complete data management, code generation and reporting API. What can you do with the API? Just about anything that you can do with...

Revision/Blame Tracking

How It Works Nobody likes to get blamed for making an incorrect change to a campaign that they didn’t make. Now, you can prove that it wasn’t you! AdvertServe tracks changes to user accounts, campaigns, media, groups, zones and more so you can view...

HTTPS Ad Serving

HTTPS SEO Benefits Google announced last month that they are starting to use HTTPS as a ranking signal. That means that sites which are fully served over the HTTPS protocol may get a slight ranking boost versus non-secured sites. If your SEO scores are neck and neck...

Switching to HTTPS

Benefits of HTTPS It used to be the case that HTTPS was typically only used by banking sites and shopping sites. However, it is becoming more and more common these days for sites that really have no technical reason to use HTTPS to choose it over HTTP. Why is that?...