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Blog Archive : February 2012

Behavioural Retargeting

Behavioural Retargeting

What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic form, retargeting serves ads to people more frequently after they have left an advertiser's website. This is great because it allows ...

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Mobile Targeting

Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a cave for the last few years you have probably heard that there are ...

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