AdvertServe Cloud Ad Server Solution

Blog Archive : integration

Google Analytics Link Tagging

Google Analytics Link Tagging

Google Analytics Most of your advertisers are probably using Google Analytics on their web sites. As a result, they expect to be able to use Google Analytics to see how many visitors they acquire from the banners on your web sites. However, if not done correctly they might not see all of the banner clicks you are sending them. Identifying ...

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HTML5 Banners with BannerFlow

HTML5 Banners with BannerFlow

The HTML5 Headache Developing banners with Flash was easy. Part of the reason for that was that Adobe makes great software that enables designers and developers to build complex animations with relative ease. Then HTML5 showed up to change the game, but it has barely caught on. Why you might ask? Well, the answer is simple: lack of tooling. BannerFlow ...

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