In Case You Missed It
Several months ago we made an announcement that Google has teamed up with the Coalition for Better Ads and warned that non-compliant sites would face ad blocking in Chrome starting in early 2018.
New Information
Google has announced that starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from sites that have a failing status in the Ad Experience Report for more than 30 days.
What's at Stake
The stakes couldn't be higher here. Consider for a moment that Chrome currently has a dominating 55% browser market share across all desktop and mobile platforms. If your site receives a failing status you stand to lose more than half of your ad impressions. To put it bluntly, this isn't something you can afford to ignore.
Steps to Take
There is still plenty of time to act, so you don't need to panic but the sooner you know if you have compliance issues the better!
- Read our original article on this matter, which breaks down all of the new compliance rules and their impact.
- Register your site to get access to Google Webmaster Tools if you have not done so already.
- Follow these instructions to access and review the Ad Experiences Report for each of your sites.
- If you have compliance issues, again please refer to our original article for guidance on how to resolve them.
Have Questions
We're here to help! If you have any questions please contact support and we'll be happy to help in any way we can. Feel free to comment below as well. In fact, if you've found some additional information about these upcoming changes that would be a great way to share it with others users who may also benefit from it.
Mike Cherichetti
