Google Chrome Ad Blocking Update
In Case You Missed It Several months ago we made an announcement that Google has teamed up with the Coalition for Better Ads and warned that non-compliant sites would face ad blocking in Chrome starting in early 2018. New Information Google has announced that starting on February 15, in line with the Coalition's guidelines, Chrome will remove all ads from ...
Google Chrome Ad Blocking
What You Need To Know Google has teamed up with the Coalition for Better Ads and aims to force all Internet publishers to adopt their standards to make advertising more user friendly in early 2018. This will be accomplished by releasing a new version of Chrome that will automatically block all ads on web sites that choose not to adopt ...
DoubleClick Standard Tags Advisory
DoubleClick Standard Tags Standard tags are a type of ad placement tag used by DoubleClick. They consist of an anchor tag (<A HREF>) and an image tag (<IMG SRC>). The following is an example of a DoubleClick standard tag: <A HREF="https://ad.doubleclick.net/ddm/jump/Nxxxx.site-keyname/Byyyyyyy.Pzzzz; sz=widthxheight;kw=[keyword];ord=[timestamp]?"> <IMG SRC="https://ad.doubleclick.net/ddm/ad/Nxxxx.site-keyname/Byyyyyyy.Pzzzz;sz=widthxheight;ord=[timestamp];dc_lat=N;dc_rdid=Czzzz;tag_for_child_directed_treatment=I?" BORDER=0 WIDTH=X HEIGHT=Y ALT="Click Here"> </A> It's possible that advertisers may also have sent you the ...
Castaway Banners
What is a Castaway? Castaways are best utilized for large masthead banners that appear for a limited amount of time and disappear automatically or if a visitor manually closes them. However, they can also be deployed between content in articles. In fact, you can even delay their loading until they appear in the browser viewport by utilizing our new viewability ...
Smoke Screen Banners
What is a Smoke Screen? Smoke Screens are best utilized to display custom-sized banners over top of large images such as screenshots or the content of articles. They appear for a limited amount of time and disappear automatically or if a visitor manually closes them. In fact, you can even delay their loading until they appear in the browser viewport ...
Improving Viewability
Improving Viewability Have you been struggling to improve the viewability rate of advertising on your sites? You are not alone in that struggle and the good news is we now have a solution to help you with that! In fact, the solution comes in two parts. We now have a new Optimize Viewability option that you can enable when generating ...
AdvertServe Q3/2017 Update
We are pleased to announce that the AdvertServe Q3/2017 update has been deployed! This is a fairly small update, but we do have some exciting new things to tell you about. Improving Viewability Have you been struggling to improve the viewability rate of advertising on your sites? You are not alone in that struggle and the good news is we ...
Budget Advertising Model
Budget Advertising Model Most direct sales are done on a contract basis, but what if there was another way? Consider, for example, that an advertiser might deposit $500 into their account, you set up a number of campaigns for them (each with varying CPM, CPC or CPA rates) and their campaigns will then run until their available credit is used ...
Regulatory Compliance
Regulatory Compliance Many advertisers in the financial and health care industries have to be mindful of ensuring their ads are compliant with regulatory laws. This can include restrictions that prohibit their ads from being shown to users in certain countries or within content about certain topics. Sometimes it can simply be a matter of brand safety as advertisers may not ...
Mobile Friendly Interstitials
Mobile Friendly Interstitials Earlier this year Google started giving SEO penalties to mobile sites that display large interstitial ads, which we advised about at the end of last year. New Information We are now aware that the penalty is only invoked if you display mobile interstitials that exceed 100 pixels in height on the first page view of a users ...
Weather Targeting
Introduction If you stop and think about it, weather influences many of the things we do. When we get dressed in the morning it's wise to check the weather. Maybe you really need to go grocery shopping later, but perhaps you'll watch Netflix instead if it's raining. It's not procrastination if we blame it on the lousy weather right? The ...
AdvertServe Q2/2017 Update
We are pleased to announce that the AdvertServe Q2/2017 update has been deployed! Hopefully you are off to a great start enjoying your summer and having some fun in the sun, but if you happen to have some down time why not read about what's new with AdvertServe? Weather Targeting If you stop and think about it, weather influences many ...
Simplified Pricing
AdvertServe ONE Plan Over the course of the last 17 years we have managed to accomplish a great many things with AdvertServe. We are truly proud of everything we have done, but there is one thing we got wrong: pricing. Up to this point we have established 12 different pricing plans, which is just way too confusing. Pricing should be ...
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